Digital Usage Observatory French West Indies, French Guiana and Réunion - 2019 Overview
The latest issue of the Digital Usage Observatory in the French West Indies, French Guiana and Réunion confirms the rising popularity of digital, an increasingly established practice amongst these populations. In 2019, 88.1% of French West Indians and French Guianians are online, i.e. 749,500 internet users aged 13 years and older. A very similar trend is seen in Réunion where 86.8% of individuals have already browsed the internet across all connection locations and devices.
As they become more established, digital practices are also now more frequent, for example, 77.7% of French West Indians and French Guianians and 79.5% of the inhabitants of Réunion go online at least once a month.
Smartphone usage up sharply
Since the end of 2017, the smartphone has dethroned the computer for daily internet browsing. This trend is borne out both in the French West Indies and French Guiana, as well as in Réunion, where 62.9% of internet users had used their smartphone daily to go online during the previous 30 days (compared to 59% in 2017). In the French West Indies and French Guiana, 2/3 of internet users (65.8%) had used their smartphone every day to go online, compared to 61.8% in 2017.
Although the computer is no longer the preferred screen, nevertheless, it is still used on a monthly basis by 41.8% of web users in the French West Indies and French Guiana, and by 46.1% of internet users in Réunion.
Diversification of online activities
Digital consumption is intensifying and becoming more diversified: performing a web search, checking e-mail and catching up on the news are the top three practices by inhabitants of the French overseas territories.
Additionally, internet users* in the French West Indies, French Guiana and Réunion are keen on social media: as some of their top online activities, on average these web users are on 3 social networks, a number that has been rising since 2017.
Online shopping has also become an ordinary activity for internet users in these territories: 963,500 of them have already made an online purchase, i.e. an additional 47,600 online shoppers compared to 2017.
At the same time, we can note that on-demand video services are also catching on with 1 in 2 web users in the French West Indies, French Guiana and Réunion having subscribed to at least one paid-for video service.
*Base: internet users in the previous 30 days
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