Digital Economy Barometer, 19th edition for The Digital Economy Chair at Université Paris-Dauphine

Communiqué de presse
Governance of personal data

Paris, 10 April 2019 - The Digital Economy Chair at Université Paris-Dauphine will today publish the 19th edition of its digital economy barometer, in partnership with Médiamétrie. This edition will examine the governance of personal data.

The General Data Protection Regulation (GDPR) is the new law in force since May 2018 which applies to companies and public administrations that generate personal data and provides a framework for the use of this data. It marks a major move forwards since personal data is a very broad concept which affects the vast majority of French people. According to Professor Dominique Roux, Director of the Digital Economy Research Chair, “This is a very important law which aims to place limits on how data of any type can be used”.

 

The importance of protecting personal data: a shared adherence

Internet users are increasingly concerned about issues relating to the protection of personal data online: 96% of these users know these issues or have heard about them, and almost all of these users (98%) consider this protection to be important. Moreover, almost 9 out of 10 internet users (88%) believe that there has to be a legal obligation for parents to consent to any online activity involving a child under the age of 15.

 

Mixed levels of confidence regarding third-party use of personal data

Over 9 out of 10 internet users (91%) are concerned about the protection of personal data and half of them (51%) admitted to being very concerned about it. The majority of internet users (60%) lack any confidence when it comes to the use of their personal data by third parties (businesses, public administrations, online services). It should be noted that more than a third of internet users (35%) have some confidence and 5% have total confidence.

However, some behaviour demonstrates that users are quite comfortable communicating their personal data: for online payments, more than 2/3 of individuals (68%) were accustomed to providing their bank account details on an occasional basis, and nearly one half (49%) had saved these details for later use. On the other hand, more than a quarter (26%) have already cancelled an online payment because they did not want to provide their bank account details, due to a lack of confidence.

 

Quid pro quos expected for third-party use of personal data

More than one half of internet users (51%) said that no situation would justify the use of personal data by public administrations, companies and online services. Nevertheless, 37% would allow these organisations and services to use their personal data in exchange for financial compensation or benefits; 15% would agree if it allowed them to access recommendations or other customised content, and 12% would agree if this meant replacing traditional advertising with adverts matching their tastes or interests.

 

GDPR and the right to be forgotten

Since the GDPR (General Data Protection Regulation) came into force in May 2018, over a third (34%) of internet users now know about the regulations and more than half of them (51%) know that they have rights even if they are unaware of what these rights are. Concerning the right to be forgotten, 16% of internet users have already exercised their right (including 3% who have done so on several occasions). Finally, 70% of internet users have not used this right because they did not feel any need to, and 14% did not know that it was an option.

 

Control over personal data: a major issue

In conclusion, two thirds of internet users (67%) did not feel they had control over their personal data. Only 3% felt they had total control over their personal data.

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Confidence interval calculus

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Proportion observée dans l'échantillon ou sur une cible dans l'échantillon

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Test of significance of the differences between two proportions

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Proportion

Taille de l'échantillon

Échantillon 1

%

Échantillon 2

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Attention : ne s'applique qu'à une proportion. Le Taux Moyen est une moyenne de proportions et la Part d'audience un rapport de proportions.
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En complément