Data Enrichment

Enrich TV media planning with data targets

How do you address data targets identified online in TV advertising campaigns?

Data Enrichment can integrate data targets created from a recent digital behaviour into TV media planning

  • Get data targets created from a recent digital behaviour, observed in uses from Médiamétrie's Internet panel or from external data

Data Enrichment results from merging data from two Médiamétrie reference panels: the Internet panel and the Médiamat panel for TV.

Four types of data targets are currently offered:

  • SURF data targets: created using the time spent per web user across categories of sites from Médiamétrie's Internet panel.
  • SEARCH data targets: created using a list of keywords present in queries by web users from Médiamétrie's Internet panel.
  • INTENT data targets: created using behavioural data exclusively collected on merchant sites or on specialised comparison sites, or those custom-defined using a list of URLs.
  • AD HOC data targets: created using third-party data, or first-party data directly originating with the advertiser; or third-party data originating with a data supplier.

Targets tailor-made according to need

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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