Data Enrichment
Enrich TV media planning with data targets
Published on
30.11.2021

How do you address data targets identified online in TV advertising campaigns?
Data Enrichment can integrate data targets created from a recent digital behaviour into TV media planning
- Get data targets created from a recent digital behaviour, observed in uses from Médiamétrie's Internet panel or from external data
![]() |
Data Enrichment results from merging data from two Médiamétrie reference panels: the Internet panel and the Médiamat panel for TV. |
![]() |
Four types of data targets are currently offered:
|
![]() |
Targets tailor-made according to need |
Test of significance of the differences between two proportions
Used to assess whether the difference between 2 proportions is significant at the 95% threshold
Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.
Linked solutions
More
×
Dictionnaire
Les mots
des médias
des médias
New
edition
edition
+500
definitions
definitions
A
B
C
D
E
F
G
H
I