Data Enrichment

Solutions

Enrich TV media planning with data targets

Publié le 30.11.2018

How do you address data targets identified online in TV advertising campaigns?

Data Enrichment can integrate data targets created from a recent digital behaviour into TV media planning

Get data targets created from a recent digital behaviour, observed in uses from Médiamétrie's Internet panel or from external data

Data Enrichment results from merging data from two Médiamétrie reference panels: the Internet panel and the Médiamat panel for TV.

Four types of data targets are currently offered:

SURF data targets: created using the time spent per web user across categories of sites from Médiamétrie's Internet panel.
SEARCH data targets: created using a list of keywords present in queries by web users from Médiamétrie's Internet panel.
INTENT data targets: created using behavioural data exclusively collected on merchant sites or on specialised comparison sites, or those custom-defined using a list of URLs.
AD HOC data targets: created using third-party data, or first-party data directly originating with the advertiser; or third-party data originating with a data supplier.

Targets tailor-made according to need

Calcul d’intervalle de confiance à 95%

Taille de l'échantillon ou d'une cible dans l'échantillon

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Proportion observée dans l'échantillon ou sur une cible dans l'échantillon

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Attention : ne s'applique qu'à une proportion. Le Taux Moyen est une moyenne de proportions et la Part d'audience un rapport de proportions.
Cet outil est donné à titre indicatif. Il ne saurait pouvoir s'appliquer sans autres précautions à des fins professionnelles.