The Data Committee

Creation date: 2017 - The Data Committee brings together media, pure players, advertisings agencies, advertisers and telecom operators
True places for convergence and debate, six committees define, guide and validate the measurements and studies. Scientific and technical committees plus working groups and an Internet assembly complement these bodies. 366, ACPM, Canal+, Dentsu Aegis Network, France Télévisions, GroupM, Groupe Figaro-CCM Benchmark, Groupe Les Echos, Havas Média, Lagardère Active Digital, La Poste, Leboncoin, Le Monde, M6, Omnicom Media Group, Orange, Prisma Media, Publicis Media, SFR, TF1, Union Des Marques

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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