How do you validate publisher data for its quality to be accepted?
Médiamétrie, a trusted, neutral and independent third party, relies on its data expertise to guide media players in evaluating their data.
Data Checking establishes quality indices for a database by cross-checking it with data from Médiamétrie reference panels
- Validate the quality of a database with two quality indices
- Compare socio-demographic criteria, such as gender and age, with those of the Médiamétrie reference panel base
Data Checking crosses publisher data with deterministic data, actually observed and audited by the CESP, Médiamétrie reference panels.
Two quality indices :