Cross Media development of media brands

Measuring the coverage of media brands beyond their source format

The media brand development study measures the coverage of media brands beyond their source format

  • Understanding audience behaviour across all media and how information is consumed across television, radio, print magazines, daily press, and internet
  • Measuring the performance of media brands, taking all media together, via coverage and duplication indicators
  • Optimising your multimedia investment strategies

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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