Côte d’Ivoire: TV audience and Internet uses in Abidjan - July - August 2020

Press release
By Médiamétrie, the reference in media audience measurement

Médiamétrie is publishing the audience results of the third wave of the new reporting-based measurement of television audience in Côte d'Ivoire (25 July to 9 August 2020) carried out with Omedia. This measurement aims to provide television channels, communication agencies and advertisers with the data necessary for the advertising and editorial management of their offers.

Television

TV audience and Internet uses in Abidjan

 

Côte d'Ivoire started its transition to Digital Terrestrial Television (DTT) in 2019. Over the period from 25 July to 9 August 2020, in Abidjan nearly 3 individuals out of 10 were familiar with DTT (28.7%). 33.4% of those who know about DTT intend to get the adapter which makes it possible to receive DTT, or 9.6% of the inhabitants of Abidjan.

Internet

Regarding Internet use, 51.8% of those surveyed said they had logged in the day before.

The use of social networks remains high, with 77.4% of individuals registered on at least one social network; Facebook still leads the way followed by Instagram, Twitter and then LinkedIn. Of those registered on a social network, 55.9% report using it almost every day.

 

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Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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