Cinema Food and Drink Concessions

Better understand behaviours for purchasing and consuming your products at the cinema

Do you want a targeted response to your questions by analysing the purchasing paths and consumer profiles for your products at the cinema?

The theatre is a unique location that impacts purchasing behaviours and consumption contexts. Perform a customised Cinema Food and Drink Concessions study, with the support of our expertise.

The Cinema Food and Drink Concessions study helps you better understand behaviours for purchasing and consuming at the cinema with a customised study:

  • Evaluate and optimise communication relays to reach the various types of buyers and consumers at the cinema
  • Identify the best tools to maximize sells online 
  • Identify the operational incentives to help maximise sales onsite and to better address them
  • The study relies on a wide sample of cinema viewers interviewed online via access panels
  • The cinema viewer target is defined according to the framing study - the 75,000 Cinema - that sets quotas per target in order to be representative
  • The first overall results are delivered 24 hours after closing fieldwork
  • Full summary is delivered ten working days later

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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