Cin'efficace

Misgivings about a title? A poster? A tagline? A trailer? Cin'efficace offers to test all your marketing tools to help you choose the best option for your target audience.
  • Depth of the database: Over 400 poster tests, 40 trailers, and more
  • Representative of all of France
  • Quantitative and qualitative approach

Cin'efficace tests all your marketing tools and helps you choose the best option for your target audience.

  • Verify the genre evoked by the medium
  • Learn its degree of attractiveness
  • Measure intention to go see the film based on the materials presented
  • Understand the reasons for positive/negative intentions to go see the film
  • Determine choice of favourite element, and reason for liking it compared to others
  • Study conducted via the Internet with individuals ages 6 years and older, or 15 years and older, who reported having gone to the cinema over the past 12 months (option to restrict the study to the film’s core target)
  • Methodology and rates can be adjusted to meet your needs for granularity of the results for desired targets
  • Excel sheet, with crossed indicators for each movie studied
  • Specific, written analysis, focused on your movies
  • In case of an annual subscription : free access to the Cin'Hebdo dashboard, with all of the results since Octobre 2003 (2 300 movies studied)
  • Results delivered every Thuesday

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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