Cameroon : TV audiences and Internet usage in Douala and Yaoundé - March / May 2022

Press release
By Médiamétrie, leader in media audience measurement

In line with the audiences measured so far annually by Médiamétrie and Omedia, TV audience measurement in Cameroon is now based on 6 waves a year.

Médiamétrie publishes the audience results for the third wave (March / May 2022) of this regular reporting based measurement, carried out with Omedia from 5 to 20 March 2022 and from 30 April to 15 May 2022.

The collection provides bimonthly results, based on running totals. This approach will allow study clients to analyze the results for specific targets and per day. This measurement aims to provide television channels, communication agencies and advertisers with the data necessary for the advertising and editorial management of their offers.

Television

Couverture quotidienne de la télévision

 

Internet

56.2% of those surveyed said they had logged in to the Internet the day before. The use of social networks remains high, with 68.9% of individuals registered on at least one social network; Facebook still leads the way followed by Instagram, Twitter and then LinkedIn.
Of those registered on a social network, 46.2% report using it almost every day.

 

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Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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