August 2021 podcast measurements
Médiamétrie’s eStat Podcast measurement counts the listens and downloads of podcasts of its subscribers on the scope taken into account by the measurement⁽¹⁾. The contents measured are the podcasts previously broadcast and/or native podcasts⁽²⁾.
Podcasts continued to shine in August
The strong trend of listening to podcasts observed in August (+26% compared to July 2021 and +37% in one year compared to August 2020) undoubtedly reflects the increasingly marked appetite of French people for this format. However, it is also linked to the expansion of the scope of the study, which now includes the measurement of all podcasts available through the websites and applications of France Inter and France Culture.