August 2021 podcast measurements

Press release
With almost 108 million listenings, podcasts continue to gain momentum

Médiamétrie’s eStat Podcast measurement counts the listens and downloads of podcasts of its subscribers on the scope taken into account by the measurement⁽¹⁾. The contents measured are the podcasts previously broadcast and/or native podcasts⁽²⁾.

 

Podcasts continued to shine in August

The strong trend of listening to podcasts observed in August (+26% compared to July 2021 and +37% in one year compared to August 2020) undoubtedly reflects the increasingly marked appetite of French people for this format. However, it is also linked to the expansion of the scope of the study, which now includes the measurement of all podcasts available through the websites and applications of France Inter and France Culture.

Number of listens and/or downloads(1)
Source: Médiamétrie - eStat Podcast - June 2021 - Copyright Médiamétrie - All rights reserved
*Podcasts by French publishers counted with the eStat Podcast and listened to in France or abroad (World base)
(1) See the measurement methodology at the end of the release
(2) Native podcasts are original audio content not broadcast over the air, and produced by Radio stations or by other producers
**Listenings to podcasts from the websites and applications of franceinfo, France Musique, France Bleu, Mouv’ and Fip are still partially measured
 
 
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Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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