Arnaud Annebicque to head MetricLine

Press release

Arnaud Annebicquehas been appointed Director of MetricLine, the department responsible for marketing Médiamétrie'smeasurement technologies and know-how internationally, for television, radio and Internet.

Julien Rosanvallon, Deputy Managing Director in charge of Audience Measurement:

“As a pioneer for its clients, Médiamétrie is world-renowned for its technological and scientific innovations in measurement. For many years, Arnaud has been using all of his expertise and talent to export these innovations and develop our business in both Africa and Europe. He will, I’m sure, bring wider ambitions to MetricLine, which is also an observatory of the market for media audience measurements around the world.”

 

Arnaud Annebicque now heads the department’s activity:

-marketing of technologies developed for the French market, like the RateOnAir personal portable audience meter used by Kantar in Norway and Sweden,


-audience measurements produced by Médiamétrie, in partnership with its subsidiary Omedia, in Côte d’Ivoire, Cameroon and Senegal,


-or the representation of Médiamétrie within the GAMMA Association, which also brings together BARC (India), Numeris (Canada) and Video Research (Japan), an international alliance to work together on the future of video audience measurement and harmonise their processes and technologies worldwide.


He will be assisted in his duties by Houda Bakkali, Business Development Manager, and Violette Salmon, Media Consultant.

 

Biographical highlights

Born in 1974 and a graduate of IAE Aix-Marseille (Institute of Business Administration / Graduate School of Management), Arnaud Annebicque started his career in Radio journalism and presenting (Fun Radio, local radio stations, etc.). He then successively held marketing and sales positions with the French Organising Committee for the 1998 FIFA World Cup, with the advertising agency of Canal+ and then with the startup Freefund. In 2001, he founded the company Kat-Events, specialising in events planning and optimising corporate investments in sponsorship and patronage.


In 2003, he joined Médiamétrie as Communication Officer and then External Communication Manager in the Communication Department.


From 2011 to 2015, he led the Personal Portable Audience Measurement project within the Radio Department, before joining MetricLine as Director of Development for Europe & Africa. With his skills and love of teaching, he has been teaching the Media & Management Masters 2 course at CELSA since 2013 and the Professional Degree in Media Expertise at Paris 1 Panthéon-Sorbonne University since 2017.

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Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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