The 75 000 Cinéma survey
Who goes to the cinema? What are the theatre-going habits of viewers? How many different viewers are there in the theatres? What has changed since 1995?
The 75,000 Cinema Study is the most respected study in the field of French cinema. With this study, you will learn the size and profile of audiences in France within the population segment ages 6 and over, as well as cinema-going habits (who are the devotees, regulars and occasional attendees?) and the average number of shows per viewer over the last seven days. All results of the 75,000 Cinema Study are broken down by theatre-going habits, stage of life and main socio-demographic criteria.
The 75,000 Cinema Study gives reference data for cinema
- Analyse the size and profile of the audience in France over the population ages 6 and over, cinema-going habits, average number of shows per viewer over the last 7 days
- Use the data for media planning purposes
- Provide a framework for all ad hoc studies conducted on cinema viewers
Computer-assisted telephone interview (CATI) procedure: