The 75 000 Cinéma survey

The 75 000 Cinéma Survey is a reference study to understand and analyse cinema in France.

Who goes to the cinema? What are the theatre-going habits of viewers? How many different viewers are there in the theatres? What has changed since 1995?

The 75,000 Cinema Study is the most respected study in the field of French cinema. With this study, you will learn the size and profile of audiences in France within the population segment ages 6 and over, as well as cinema-going habits (who are the devotees, regulars and occasional attendees?) and the average number of shows per viewer over the last seven days. All results of the 75,000 Cinema Study are broken down by theatre-going habits, stage of life and main socio-demographic criteria.

The 75,000 Cinema Study gives reference data for cinema

  • Analyse the size and profile of the audience in France over the population ages 6 and over, cinema-going habits, average number of shows per viewer over the last 7 days
  • Use the data for media planning purposes
  • Provide a framework for all ad hoc studies conducted on cinema viewers

Computer-assisted telephone interview (CATI) procedure:

  • 27,800 interviews conducted throughout the year, except for the summer, constituting a representative sample of the population ages 6 and older, including 24,000 people representative of the population ages 15 and up
  • Socio-demographical and geographical representativeness of interviews with varying interview days
  • Daily questioning (including weekends).
  • Results in a bound book or on electronic format (PowerPoint, Excel, Word)
  • Software analysis
  • Yearly total: Early February delivery
  • January-February: Mid-March delivery
  • 1st trimester: Late July delivery

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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