2019 Press in the French West Indies & French Guiana Study

Press release
The Press reaches almost two thirds of the population in the French West Indies & French Guiana.

In the French West Indies & French Guiana, 63.8% of the population had read at least one Press brand either in print or digital version* during the previous 30 days, i.e. 523,500 readers aged 15 years and older. Therefore, the Press constitutes a powerful media in these territories and attracts both those readers who remain faithful to print and those who prefer digital.

Power of the Press media

2019 confirms the dynamism of the Press: in the French West Indies, 67.3% of the population aged 15 years and older had read at least one Press brand either in print or digital version in the previous month, i.e. 423,800 individuals. In French Guiana, where the population is younger (45.4% of the population is under 35, compared to 26.1% in the French West Indies), the Press reaches over half of the population (52.1%).

The printed press has its fans, especially in the French West Indies, where 59.2% of the population had read the print version of a Press brand during the previous 30 days, i.e. 372,400 readers aged 15 years and older.

Press: upper SPG categories form the majority of readers

Principally appealing to working-age adults, the Press is read in particular by 81.4% of the upper SPG population in the French West Indies (73.7% in French Guiana), both for print and digital versions.
Women are also notable readers of this media: 66.2% of women living in the French West Indies and French Guiana had leafed through print or online during the previous 30 days.

A media that is evolving along with digital practices

By moving into the digital realm, the Press is adapting to new media consumption practices. The increasing popularity of the online Press complements the printed version and reaches new readers whose practices are primarily digital.

As such, 28.1% of the population aged 15 and over in the French West Indies and French Guiana had read at least one Press brand on the internet during the previous month, i.e. 230,400 individuals. This trend was particularly apparent in French Guiana, where 31.8% of the population had read the digital version of a Press brand during the previous 30 days.

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Confidence interval calculus

Sample size or target in the sample

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Proportion observed in the sample or on a target in the sample

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Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

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2nd sample

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Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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