126000 Radio

Top audience measurement of the French radio market

Radio: who listens to what? When? How long?

The 126 000 Radio study is the top radio audience measurement in France.

  • Determine the audience for radio and stations in France over the “last 24 hours”
  • Identify the profile of listeners based on sociodemographic, consumption and lifestyle criteria
126 000 Radio is an ongoing survey:
  • 126,000 interviews conducted with the population ages 13 and older
  • distributed over 10 months from September to June, including Sundays and holidays

The survey is conducted from Médiamétrie’s survey fields, based in Amiens and in Petit Quevilly (in the Rouen metropolitan area) via the computer assisted telephone interview (CATI) system The people interviewed are surveyed between 5:30 pm and 9:30 pm on their landline or mobile telephone (those who have only a mobile phone). The sociodemographic representativeness and the geographic stratification of the sample are monitored daily, and the interviews are distributed equally among the survey days within a single period.
 

Using the 126,000 Radio study, you can determine, for example:

  • The average audience for one day, for a station
  • Audience by time slot
  • Audience for over 250 targets
  • The audience share of a station
  • Listening time by listener
The results of the 126 000 Radio survey are published four times a year
  • January/March period: Released mid-April
  • April/June period: Released mid-July
  • September/October period: Released mid-November
  • November/December period: Released mid-January

      Confidence interval calculus

      Taille de l'échantillon ou d'une cible dans l'échantillon

      n =

      Proportion observée dans l'échantillon ou sur une cible dans l'échantillon

      p =

      %

      Attention : ne s'applique qu'à une proportion. Le Taux Moyen est une moyenne de proportions et la Part d'audience un rapport de proportions.
      Cet outil est donné à titre indicatif. Il ne saurait pouvoir s'appliquer sans autres précautions à des fins professionnelles.

      Test of significance of the differences between two proportions

      Permet d'évaluer si la différence entre 2 proportions est significative au seuil de 95%

      Proportion

      Taille de l'échantillon

      Échantillon 1

      %

      Échantillon 2

      %

      Attention : ne s'applique qu'à une proportion. Le Taux Moyen est une moyenne de proportions et la Part d'audience un rapport de proportions.
      Cet outil est donné à titre indicatif. Il ne saurait pouvoir s'appliquer sans autres précautions à des fins professionnelles.