126000 Radio

Top audience measurement of the French radio market

Radio: who listens to what? When? How long?

The 126 000 Radio study is the top radio audience measurement in France.

  • Determine the audience for radio and stations in France over the “last 24 hours”
  • Identify the profile of listeners based on sociodemographic, consumption and lifestyle criteria
126 000 Radio is an ongoing survey:
  • 126,000 interviews conducted with the population ages 13 and older
  • distributed over 10 months from September to June, including Sundays and holidays

The survey is conducted from Médiamétrie’s survey fields, based in Amiens and in Petit Quevilly (in the Rouen metropolitan area) via the computer assisted telephone interview (CATI) system The people interviewed are surveyed between 5:30 pm and 9:30 pm on their landline or mobile telephone (those who have only a mobile phone). The sociodemographic representativeness and the geographic stratification of the sample are monitored daily, and the interviews are distributed equally among the survey days within a single period.
 

Using the 126,000 Radio study, you can determine, for example:

  • The average audience for one day, for a station
  • Audience by time slot
  • Audience for over 250 targets
  • The audience share of a station
  • Listening time by listener
The results of the 126 000 Radio survey are published four times a year
  • January/March period: Released mid-April
  • April/June period: Released mid-July
  • September/October period: Released mid-November
  • November/December period: Released mid-January

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

More