Radio: who listens to what? When? How long?
The 126 000 Radio study is the top radio audience measurement in France.
- Determine the audience for radio and stations in France over the “last 24 hours”
- Identify the profile of listeners based on sociodemographic, consumption and lifestyle criteria
|126 000 Radio is an ongoing survey:
The survey is conducted from Médiamétrie’s survey fields, based in Amiens and in Petit Quevilly (in the Rouen metropolitan area) via the computer assisted telephone interview (CATI) system The people interviewed are surveyed between 5:30 pm and 9:30 pm on their landline or mobile telephone (those who have only a mobile phone). The sociodemographic representativeness and the geographic stratification of the sample are monitored daily, and the interviews are distributed equally among the survey days within a single period.
Using the 126,000 Radio study, you can determine, for example:
|The results of the 126 000 Radio survey are published four times a year