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> Interview with Mathieu Bejot TV France
International
> Eurodata TV conference on the 31st
of August: "International TV trends"
> Reality,
the link between Fiction, Entertainment and
Factual
> Tour de France 2005 edition: on the road
to new records
> International Kids' TV
panorama
> Mediametrie celebrated its 20th
anniversary on the 28th of June
> Reports
available & special offers
| Following
the London terrorist attack, the Eurodata TV team
expresses its deepest sympathy with all the people
of Britain. |
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Interview
with Mathieu Bejot TV France International
Executive
Director |
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 1- Tell us about your
major success during the first half of
2005:
Two
particularly note-worthy examples from the various
successes enjoyed by French programs this year: French
drama has fared particularly well in
Italy.
After 2001
Audiovisuel's Cordier and PJ and Marathon's
Saint-Tropez, Rete4 has shown a slate of drama in
primetime, with A Woman of Honour repeatedly pulling in
around 3 million viewers. French animation is definitely
making its presence felt on US kids’ stations, surfing
on the wave of success of Marathon's Totally Spies,
Moonscoop's Code Lyoko on Cartoon Network and
Millimages' Corneil & Bernie on Nicktoon. More shows
have been sold and will be aired soon, such as
Futurikon's Dragon Hunters and Alphanim's Robot Boy.
2- How
do you use EurodataTV/Mediametrie's
services?
Three years
ago, TV France International and CNC (the National
Centre of Cinema) asked EurodataTV/Médiamétrie to study
the ratings of French programmes aired in four key
European territories (Germany, UK, Italy and Spain) and
in Quebec. We compared their results with their
competitors' and with the average of the channel and the
slot in which they are shown.
3- How
do the services improve your
business?
The service
is a great help to French distributors. French
programmes are sold and aired all over the world. To
access and convince key players in a very competitive
environment, you need efficient tools. Good ratings in
major markets can speak volumes to potential
buyers! | |
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Eurodata
TV will hold a conference on the 31st of August at 14.20
:
"International TV trends" by Franck
Si-Hassen, Eurodata TV Manager |
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At Medienforum
2005 Producers’ Day:
Cross Media Content –
Olympiadtadion Berlin – 10.00 to 18.00.
The Medienforum
Berlin-Brandenburg is the central conference at this
year's Medienwoche Berlin-Brandenburg and will be held
in the Berlin Olympic Stadium. A year before the 2006
Word Cup, it will focus on sport and the media, news
journalism, film and media policy. Speakers and other
prominent delegates include: Franz Beckenbauer,
President of the German Organisation Committee of the
FIFA 2006 World Cup; Otto Schily, Federal Minister of
the Interior; Reiner Calmund, Special Ambassador for the
2006TM World Cup on behalf of North Rhine-Westphalia;
Karl-Heinz Rummenigge, Chairman of FC Bayern Munich;
Antonia Rados, Correspondent at RTL; Bernd Neumann,
Chairman of the Parliamentary Media Committee and
Spokesman for Film Policy (CDU); Dr Georg Kofler, CEO of
Premiere AG; and Markus Schächter, Director-General of
ZDF.
The Medienforum
is organised by Medienanstalt Berlin-Brandenburg,
Medienboard Berlin-Brandenburg GmbH and the Federal
States of Berlin and Brandenburg.
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Reality,
the link between Fiction, Entertainment and
Factual
Abstract from "International TV Trends"
report |
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The strongest link
The
2004-2005 season more than ever encapsulates the
phenomenon of mixing TV genres which has been evolving
over a number of years. The link between entertainment,
drama and factual programs has taken shape through the
prism of reality. Increasingly demanding viewers are
looking for absolute transparency and for an immediate
denouement. Hence, there is a need for the three genres
to do away with any kind of secrecy. Whether in reality
TV, series or documentaries, you have to make a clean
breast of things and show absolutely every aspect of
society and, above all, about yourself.
Reality TV
benefits
Reality TV has a thousand and one
advantages: unearthing new talent, changing a life
(though it must always be for the better), washing your
dirty linen in public, or even changing a pumpkin into a
carriage as in a fairy tale. Whispering things in the
ears of attentive psychoanalytical viewers can offer
collateral benefits: like the person unburdening him or
herself, the viewer feels better afterwards. As all
proper therapy requires a therapist, TV created the
coach (Bob: do you mean COUCH?).
Docu-soap
invasion
The 2004-2005 season also saw more
and more docu-soaps appearing Once again, it is
impossible to do anything more real or closer to
viewers, because these shows follow real people as they
go about their everyday lives. This is “pure reality”,
with no scripts, covering every single stage of life.
This is a perfect example of TV being held up as a
mirror to real life.
Drama is getting
real
Drama became significantly tinged with
reality throughout the 2004-2005 season. Viewers’
relationships with drama have changed: they have become
involved and play a role alongside their heroes,
although these seem to be becoming less and less
fictional. A wind of TV realism is blowing through the
worldwide audiovisual landscape...
Source: NOTA
International TV trends 2004-2005 full season report -
All Rights Reserved
 |
Order Now
!
"International TV Trends -
2004 / 2005 Season’’
>> Price 2990
€
Click here to get the order
form
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Tour de
France 2005 edition: on the road to new
records |
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The Tour de
France has just started and nothing seems to have
changed: the crowd is still impressive along the
roadside. All over the world TV viewers are present at
roll call in front of their TV sets to follow Lance
Armstrong’s final tour.
This world
famous cycling competition has always represented a good
opportunity for TV channels to attract a lot of TV
viewers in the summer period.
The mountain
stages have always traditionally been the most followed
on TV. In 2004, the stage Lannemezan – Plateau de Beille
broadcast live on Saturday afternoon was viewed by more
than 6,4 million people on average on France 2 and by
more than 2,5 million people on average on
TVE1.
With this new
edition and even before the Alpes or the Pyrénées
stages, good results have already been obtained in terms
of TV ratings by the broadcasters during the Prologue
stage: more than 3,4 million people in France on
France 2, more than 3,3 million TV viewers in Germany on
ARD and around 410 000 TV viewers on the American cable
channel Outdoor Life Network.
Average audiences for the 2005 Tour de
France Prologue
(ratings%, market share%, viewers in
thousands / Target: Total
individuals)
Sources : Eurodata TV /
Médiamétrie-Médiamat (France) / AGF-GfK (Germany) / TNS
Audencia de Medios ( Spain) / SKO ( Netherlands) / TNS
Gallup Media ( Norway) / Nielsen Media Research ( USA) –
All rights reserved
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Order Now!
"One
Sport Year on TV in the World - 2005
issue’’
>> Price 1290 €
Click here to get the order
form | | |
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International kids'TV panorama at MIPCOM
Junior
Hold the key of the booming kids'TV market!
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Saturday
October, 15th - 5:00 pm
Auditorium Brougham (level
1)
NOGA HILTON
Eurodata TV
Worldwide is proud to announce its first official
conference at MIPCOM Junior in Cannes.
The speaker,
Charlotte Michelotti, Eurodata TV Worldwide Product
Manager,
will deliver an international overview of
the children's TV market over
the five continents:
- Children's programs - the offer and the
consumption
- Impact of the audience figures on the
programming schedule
- Worldwide hits
As part of the
booming and exciting kids'TV business, in search of
international information for efficient programmes
acquisitions or distribution, Eurodata TV Worldwide and
Reed Midem invite you to this conference. Mark your
agenda today!
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Mediametrie
celebrated its 20th anniversary on the 28th of
June |
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This special
event gives us the opportunity to take a look at the
media evolution in France over the past 20 years.
Household TV usage increased from 4h09 in 1985 to 5h36
in 2004 (worldwide, daily viewing time increased by 24
minutes over the past 10 years). The number of radio
listeners grew from 32 millions in 1986 to 41 millions
in 2005. Concerning theater attendance, senior citizens
are the audience that grew the most over the past 20
years. The number of internet users grew from 23,5% to
49,2% of the French population during the past 4
years.
Source:
Médiamétrie – All rights
reserved | |
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Eurodata
TV reports available & special offers |
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NOTA:
“International TV Trends” season 2004/2005
>> 2990 €,
click here
“One TV Year in
the World “- 2005 issue
>> 750 €, click here
“One Sport Year
on TV in the World” - 2005 issue
>> 1 290 €, click here
EURODATA TV
Formats Preview
>>
3 Months Trial offer! click here
EURODATA TV
Sport Insight
>>
from 1500 € for one report in one country, click here
Top Kids
Animation, one report in one country
>> 850 €, click here
Telenovelas
Monitoring in five countries
>> 425 € for a quarterly
report, click here
Contact:
sferreira@mediametrie.fr
Tel.: +33 1 47 58 36
90
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