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La newsletter de septembre 2017

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Summary
 

[Editorial]

[Exclusive]

[Meet the Eurodata TV Worldwide Team]

[Interview]

Our clients and partners report on their successes, projects and relationship with Eurodata TV Worldwide.

[What’s new?]

[New on the air]

[Join the team]

 
 
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Editorial
A busy month ahead for Eurodata TV!
 
 
 

Kicking off the fourth quarter with many things in our agenda, at Eurodata TV we have a busy month ahead!

First of all, we are pleased to announce the third edition of our London conference “The Global Dynamics of Television: Engaging viewers with innovative content in a 4-screen environment” which will be held at the BAFTA, London on October 3rd. This conference, in association with Tape Consultancy, will focus on “4-screen TV Usages and game-changing Channels’ Strategies” including 4-screen and replay viewing trends, with also an “Exclusive highlights on Sports”, following with “Upcoming Content Trends” to guide you in your content decisions.

The information that will be shared at our London conference will be taken from our new reports that were released this summer: The NoTa Trends Mid-Season Report and the 4Screen Quarterly Report.The NoTa Trends Mid-Season Report is the 1st of two biannual reports, bringing a comprehensive overview of the latest programming audience ratings trends in almost 50 territories. The 4-Screen Quarterly Report gives you a structured and consistent view of which new viewing usages are adopted and what broadcasters and online pure players undertakes.

This summer we also welcomed a new report in our product catalogue: the “TV Market Analysis – Focus India” about one of the most attractive markets worldwide. With more than 670 million potential viewers and 153.5 million households measured, India is the 2nd world TV market. Our report gives you an in-depth understanding of this atypical market. For further information on this report, please contact us!

Avril Blondelot, Head of Content Insight, will be sharing some of the key findings during the opening conference at MIPJunior introducing “What kids love: a superfast binge session” on October 14th.All the information that will be shared during this conference will be taken from our Kids TV Report, which will be released this September. We will also announce an important project for which we are working on for months, so be sure to attend.

Eurodata TV Worldwide will also be present at MIPCOM. It would be great to see you there, so come and visit us at our stand P-1C56. During MIPCOM, I will participate to a panel on Monday morning with Hema Patel (Managing Director at Lightbox) and Wared Seger (CEO at Parrot Analytics): “Defining a hit: new metrics for success”. For more information on both our MIPJunior & MIPCOM conferences just click here.

For more information do not hesitate to follow us on our Twitter page @EurodataTV.

Best Regards,

Frédéric Vaulpré,
Vice President of Eurodata TV Worldwide

Find out more about our insight reports:

 
 
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EXCLUSIVE
Content on all Screens: Case Studies of Innovative Strategies
 
   
 
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Agenda
 
 
 

The Eurodata TV Worldwide team is constantly travelling around the world to meet our clients/partners and bring an unique insight through conferences, seminars and festivals around five continents. In the coming months you can meet and hear us at:

  • The Global Dynamic of Television – Conference by Eurodata TV Worldwide
    London, United Kingdom
    3rd October 2017

    "Engaging viewers with innovative content in a 4-screen environment" by Eurodata TV Worldwide and Tape Consultancy Ltd. on October 3rd, 8:30 – 11:30am
    Frédéric Vaulpré - fvaulpre@eurodatatv.com
  • Stratégies Summit – Forever Young Conference
    Paris, France
    4th October 2017

    Siglinde Martinez - smartinez@eurodatatv.com
    Xavier Rambert - xrambert@eurodatatv.com
  • MIPJunior 2017
    Cannes, France
    14-15th October 2017

    “Binge watching session: Kids success across the globe” by Avril Blondelot on October 14th, 10:00 – 10:30am
    Avril Blondelot - ablondelot@eurodatatv.com
  • MIPCOM 2017
    Cannes, France
    16-19th October 2017

    “Defining a hit: new metrics for success” by Frédéric Vaulpré, Hema Patel & Wared Seger on October 16th, 10:00 – 10:45am
    Frédéric Vaulpré - fvaulpre@eurodatatv.com
  • Sportel Monaco
    Monaco, Principality of Monaco
    23-26th October 2016

    Yassine-Guillaume Berhoun - ygberhoun@eurodatatv.com
  • ASI International Radio & Audio and Television & Video Conferences
    Nice, France
    8-10th November 2017

    "Global dynamics of television: What are the latest trends in 4-screen usage and popular content formats?" by Frédéric Vaulpré on November 9th, 10:25 – 11:25am
    Frédéric Vaulpré - fvaulpre@eurodatatv.com

Wherever you are in the world, we look forward to seeing you soon!

 
 
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INTERVIEWS
Our clients and partners report on their successes, projects and relationship with Eurodata TV Worldwide.
all3media international – Veronica Pottinen – Head of Insight – United Kingdom
 
 

Can you tell us about your recent successes?

Insight is a relatively new department at all3media international, but in the last 18 months we have established ourselves very much at the heart of the company. In many ways, we act as a bridge between the distribution teams and the production companies that supply our content.

We work closely with the EMEA Sales teams in London as well as our international offices in APAC and the US, providing market intelligence and analysis that help identify new opportunities in Southeast Asia and close deals in Latin America.

This year is the 20th anniversary of the launch of Midsomer Murders, one of our most successful brands. In line with the restoration and celebration of this brand, we have assessed its level of international success and supported renewal negotiations in key territories.

As of the beginning of this year, we also offer research and insight to the producers in the all3media Group, which sets us apart from most other distributors. We all operate in such a competitive environment and it’s more important than ever to make smart production decisions. We are proud to work with some of the best programme makers in the world, and I’m thrilled that we’re able to provide them with audience data and actionable insights that help them do that.

What are your main projects and strategy outlines over the coming months?

It’s a very exciting time for us as a business and Insight will continue to be an integral part in the company’s growth and development over the next year. Our catalogue is rapidly expanding and it’s our job to stay close to the content and work at an early stage with our Acquisitions team to identify trends and opportunities. Feeding into the content strategy is and will continue to be one or our priorities.

We already have a range of new, exceptions, shows coming through particularly on the scripted sideand the Insight team will work closely with Sales to find the best homes for this content. In terms of renewals, we’ll continue to monitor the value of our programmes to broadcasters worldwide, ensuring that we fully maximise commercial opportunities.

We are about to launch a new audience research initiative which will really demonstrate how committed the company is to supporting our producers. I really look forward to leading the Insight team into a new phase where we’re part of the entire journey from production and development to commissioning and international distribution.

How does the information provided by Eurodata TV Worldwide help you in your work?

International audience data is invaluable for us to be able to track the performance of our programmes and we rely on Eurodata TV to supply us with TV-ratings from around the world.

We also subscribe to the NOTA service, which allows us to monitor content trends and new launches in key markets. This is a very useful and accessible tool for Insight as well as colleagues in Acquisitions and Sales. In addition to the regular NOTA-reports, the database helps paint a comprehensive picture of the international TV-landscape and where the content is going.

Eurodata TV’s alliance with TAPE Consultancy has added additional expertise to the tools and services provided and we look forward to working with both companies going forward.

Veronica Pottinen joined all3media in 2016 in the newly-created position of Head of Insight. In this role, she has been responsible for integrating research and insight into the company, working alongside Sales, Acquisitions and Production to guide strategies and maximise commercial opportunities worldwide.

 
 
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WHAT'S NEW?
 
Interactivity to stimulate viewers engagements
 
 

Television broadcasters develop interactive formats and innovative experiences on both TV & mobile devices which draw attention on humanitarian or ecological issues. Interactivity also allows television broadcasters to learn more about viewers’ concerns and taste through interactive programmes that stimulate their engagement.

Serious games are inspired by current issues as the refugees’ faith

The French-German broadcaster Arte has developed a text-message-based game, Bury Me My Love, between a Syrian migrant, Nour, and her husband Majd who advices her back in Syria. The game’s mechanism is drawn from WhatsApp, often used by migrants to stay in touch with their relatives at home. The interface mimics the messaging app, players must assist Nour in her choices which consider her budget, her mood and their relationship. Discovery has also set up an online humanitarian challenge inspired by its documentary Genius exploring the iconoclast behind Einstein’s scientific achievements. Chasing Genius revolves around 3 critical issues: sustainability, global health and hunger. Applicants submit a one-minute video in which they expose their solution to those issues to an eclectic panel of professionals. Creating original contact points with the audience is not the only opportunity allowed by interactivity.

Television broadcasters can also learn more about viewers’ concerns and taste through interactive programmes that stimulate their engagement

The Norwegian broadcaster TV Norge has broadcast the game show Lost in Time that uses Interactive Mixed Reality on both TV and mobile devices. In this concept game, three contestants are transported into different eras where they compete in a series of challenges with the aim of winning one jackpot prize. Online players go further than triggering engagement, they develop multi-screen strategies to educate their young audience. Netflix launched its first interactive show, Puss in Book: Trapped in Epic Tale, a feature that relies on interactive storytelling. The show uses interactive cut scenes to allow viewers to select from branching decision paths. The viewer must choose how the story develops. Thus, Netflix analyses which choices young viewers are making to better understand what they enjoy in their programming.

Attracting a young audience is a crucial goal for traditional and pure players

YouTube helps to reach this key target and is a stepping stone for young talents who can experiment various forms of creation. The French broadcaster TF1 has produced a new mini series with Norman, Cyprien and Natoo, three French YouTubers. In Presque Adultes, they interpret their own roles as they express the difficult transition to adulthood using humour. Besides, in Finland, Arttu Lindeman was discovered through YouTube as a singer. Now, he has his own TV show, Lindemania, on TV5 in which he receives famous guests who talk about and play music.

Pure players’ rapid evolution forces traditional players to reinvent their programming and multi-screen strategies. Indeed, television broadcasters create entry points with their audience, as interactive programmes on current issues or inspired by popular shows, famous YouTubers, to meet their expectations.

All the facts and figures of these programmes (and much more!) can be found in the 4-Screen Quarterly Report, Edition 2 2017. The report was released in July 2017. For further information, please contact us!

Source: Eurodata TV – 4Screen Quarterly report 2017 – Edition 2 / Relevant Partners

For further information on the 4-Screen Quarterly Report, please contact us!
Alexandra Boutin-Diaz - Research & Account Executive - aboutin-diaz@eurodatatv.com

 

 
 
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How do the Indian media groups implement new strategies to remain competitive?
 
 

The television industry has seen its viewership increase, more particularly on free-to-air television, as content quality is not far from what pay TV channels offer and also because the mandatory digitisation in the country is making price-sensitive consumers opt for less expensive options. How do the Indian media groups implement new strategies to remain competitive?

Besides this, competition in the TV industry has increased in recent months with the entrance of more free-to-air channels and new international players such as Amazon and Netflix. To face this competition, and follow the digital consumption trend, media groups have decided to shut down some of their TV networks and switch all of their content towards their online platforms. This was the case of Zindagi, the premium Hindi entertainment channel of Zee TV. In June 2017, Zee TV announced that all of Zindagi’s catalogue would only be available through its video-on-demand (VOD) platform, Ozee. Meanwhile, Sun TV Network chose to increase its content distribution on other devices by launching Sun NXT, an online platform where viewers can watch their favourite TV programmes anytime, anywhere and on any device.

Increasing the availability and distribution of content is one of the many dynamics media groups should have to stay competitive. Besides doing this, some media groups have entirely revamped their TV channels, such as Star India which just recently renamed and rebranded its 2nd general entertainment TV channel and relaunched it as “Star Bharat”. Star India, not only modified the name and logo of the TV channel, but also modified its editorial line and TV scheduling.

All of these changes were made by adding local elements with which Indian audiences could identify. For instance, Star Bharat came up with a strong editorial line that linked traditions and modern entertainment by preparing the musical show “Om Shanti Om”, a mix of devotional music with trendy music. Zee TV, instead, bet on an already locally established production by launching “Kumkum Bhagya”, the spin-off of its popular series “Kundali Bhagya” and relying on an established fan base.

The content offer has intensified as the prime-time slot has increased with the addition of an early prime time slot (starting at 6pm) that goes on until midnight. Thus, broadcasters have entered a competition that requires the production of “original” content to attract audiences. For instance, Zee TV recently launched “Bhootu”, a series that tells the story of Pihu a seven-year-old girl who looks for her mother not knowing she is herself death.

Likewise, other broadcasters are betting more on visual effects such as Sony Entertainment Television which recently launched “Vighnaharta Ganesha”, a mythological drama production that is using Motion Capture technology for television for the first time. Due to its rapidly growing economy, large population, the multitude of languages and the emerging middle class, India is one of the most attractive markets. With more than 670 million potential viewers and 153.5 million households measured, it is the 2nd world TV market.

To find out more about the Indian TV market, Eurodata TV Worldwide offers an in-depth analysis report called “TV Market Analysis report – Focus India”. For further information on this report, please contact us!

Source: Eurodata TV Worldwide - Relevant Partners / NOTA International TV Trends.

For further information, please contact us!
Siglinde Martínez - Media Consultant - smartinez@eurodatatv.com
 
 
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NEW ON THE AIR
 
 

STRIKE - This series is the adaptation of the Strike book series by Robert Galbraith, aka J.K Rowling, and stars Holliday Grainger (Borgias) and Tom Burke (Utopia, Only God Forgives).

UK – BBC1 - Series - This series follows the cases undertaken by investigator Cormoran Strike and his assistant and secretary, Robin Ellacott. Cormoran, is a former Special Investigation Branch investigator which has been discharged from the army after losing half his leg in a bomb attack in Afghanistan: he is now running a small private detective agency.

   

ATYPICAL - With the help of a strong cast : Keir Gilchrist (United Sstate of Tara), Jennifer Jason Leigh (Revenge, The Hateful Eight ) and Michael Rapaport (Prison Break), this series deals with the not-so-well know and difficult subject of autism.

USA – Netflix – Series - Sam is an 18-year-old with an autistic spectrum disorder on his search for love and independence. While Sam is on his funny yet emotional journey of self-discovery, the rest of his family must grapple with change in their own lives as they all struggle with the central theme: what does it really mean to be normal?

   

CASH ISLAND SEUL CONTRE TOUS - Cash island is an adventure show, where the treasure is found during the very first minutes. It offers a mix of strategic manhunt, survival game, and treasure hunt. It has been presented to the last MIPTV in Cannes.

France – C8 – Series – Game show -From the first minutes of the game, the candidates must complete to get the location of a hidden chest. The candidate who finds the chest containing the 100,000 euros promised to the winner, becomes the Master of the game. The nine other candidates must identify the Master of the game to oust him from the adventure and win the 100,000 euros.

   

Source: Eurodata TV Worldwide / NOTA / Relevants partners

 
 
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JOBS
Join the Eurodata TV Worldwide team!
 
 
 

The Eurodata TV Worldwide department analyses and gives access to audience performances of television programmes in more than 100 territories across the world. Our clients are TV producers, TV Channels, Copyright Organizations, Sponsors, etc.

Do you have a strong interest in international television? You already keep an eye on new launches and programming trends?

Join our team!

Research and Client Executive – Full-time contract

You guarantee with the support of your team composed of two senior study managers, the realization of the report "One TV Year in The World". You coordinate the production of adhoc studies and ensure optimization and quality.

You guarantee the production of the study "One TV Year in The World": from the relationship with the partners, the analysis and the synthesis of the data, the realization of the report to the delivery of the results to the customers. You also produce the thematic report on the consumption of Young Adults.

You are responsible for a portfolio of clients (broadcasters, producers, distributors) and provide them with figures and analyses. In relation with the sales managers, you produce ad hoc studies for your clients and think about the marketing optimization of the offers. With the support of the partnerships team, to obtain the necessary data, you are also in constant contact with our partners around the world.

You propose the lines of study and ensure the analysis and the realization of the reports, in connection with your team.

You bring your analytical expertise for conferences. You participate in the communication of studies in relation with the marketing team (press releases, emailings and customer brochures).

Joining us is evolving on a position where you will express your accompanying qualities and your value-added on the analyses.

PROFILE REQUIRED

  • Higher education type School of engineering or course statistics-University maths.
  • Experience of at least six years, ideally acquired in a study company.
  • Strong ability to synthesize and critically analyze data.
  • Rigor, ability to coordinate several projects simultaneously, proposal strength, initiative, ability to speak in public.
  • Fluent English with editorial command imperative.

Contact: gphelizon@mediametrie.fr


International TV Programme Analyst Assistant- 6-months Internship

Our Research department is currently seeking, for a six months’ internship, an International TV Programmes Analyst Assistant.

MISSION

  • Identify new TV titles launched in a selection of territories.
  • Establish documentary research, via Internet, to write a brief description of each programme and gather the production credits.
  • Collect the data produced, verify them and interpret the results.
  • Assist Research & Client Managers, producing audience reports and analysis for our global clients.
  • Analyse international TV landscapes, programme performances and programming scheduling.

PROFILE

  • Preparing a BA, BS/BSc and/or MA, MS/MSc,
  • In Business school or University,
  • Field: Marketing/Research/Medias.

Contact: please send your application to: gaubry@mediametrie.fr


Research and Account Assistant – 6-months internship

Within the Research and Strategies of content team of EurodataTV, we are seeking for an apprentice/intern from June 2017.

MISSION

You participate in the realization of reports and analyses for our international clients, and as such you participate more particularly in reporting on the hearing channels and programmes worldwide.

You synthesize audience data from the available in-house databases, formalize requests for additional data to the partners we are working with, and check the results of the studies you are responsible of. You format and make the writing of summaries of these reports.

You also need to communicate in English with some local partners in order to provide clarification on the transmitted data.

REQUIRED PROFILE

Student in Business School or University, minimum BA level, you follow a specialization in audiovisual/studies/mathematics, and are strongly motivated by the quantitative studies and the international TV sector.

Comfortable with numbers, you are known for your qualities of rigor and adaptation. Your taste for team work and intellectual curiosity will make you successful in the position.

A very good knowledge of IT tools - Word, Excel and Power Point - is necessary.

Given the international environment the proficiency in English is essential.

Contact: please send your application to: gaubry@mediametrie.fr

 
 
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