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Vous êtes ici : AccueilEurodata TV WorldwideLa newsletter Eurodata TV › La newsletter de juin 2017

La newsletter de juin 2017

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Summary
 

[Editorial]

[Exclusive]

[Meet the Eurodata TV Worldwide Team]

[Interview]

Our clients and partners report on their successes, projects and relationship with Eurodata TV Worldwide.

[What’s new?]

[New on the air]

[Join the team]

 
 
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Editorial
Entertainment and Scripted Series: successful genres to perform worldwide
 
 
 

Entertainment and Scripted Series are successful genres to perform worldwide. Entertainment programmes are boosting prime-time performance but also are helping private channels to reach their commercial target. We also noticed that local scripted series and national productions are overconsumed and performed very well in their countries. You can read more about that on the “What’s new” part of our newsletter.

Once again, and for the 12th time, the 57th Monte-Carlo Television Festival and Eurodata TV Worldwide have joined forces in order to reward scripted programs who deliver the highest ratings worldwide. This year’s International TV Audience Awards rewarded the programs that gathered the highest number of viewers worldwide in 2016 across five continents in three categories: “Drama TV Series”, “Comedy TV Series”, and “Telenovelas / Soap Operas”. The winners were revealed on Tuesday June 20th during the 57th Golden Nymph Awards Ceremony, held at the Grimaldi Forum in Monaco.

We will next month release the second edition of our 4Screen report which is a comprehensive overview of current trends in multi-screen consumption, content & strategies worldwide. Mid-July our NoTa Trends report about content trends and programming strategies for the fall season will also be released.

Summer is just around the corner and so is our London Conference. Indeed, last year we held the second edition of our London conference on September 2016 sharing the latest TV consumption trends in the world and innovations in terms of content in collaboration with our customers and to meet our customers' expectations. Due to the success of this event we are pleased to announce its third edition taking place on October 3rd 2017 in London.

For more information do not hesitate to follow us on our twitter page @EurodataTV

Best Regards,

Frédéric Vaulpré,
Vice President of Eurodata TV Worldwide

Find out more about our insight reports:

 
 
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EXCLUSIVE
Entertainment TV Viewing Trends
 
   
 
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Agenda
 
 
 

The Eurodata TV Worldwide team is constantly travelling around the world to meet our clients/partners and bring an unique insight through conferences, seminars and festivals around five continents. In the coming months you can meet and hear us at:

  • Festival SeriesSeries
    Fontainebleau, France
    28-30 June 2017

    “The changing world of series: in search of meaning and reality” by Abed Laraqui on June 28th, 10:00 – 11:00am
    Abed Laraqui - alaraqui@eurodatatv.com
  • CMC Children Media Conference
    Sheffield, The United Kingdom
    5-6 July 2017

    Salomé Fuchs - sfuchs@eurodatatv.com
  • Media Message 2017
    Helsinki, Finland
    9-10 August 2017

    “Content on all screens: Case studies of Innovative Strategies” by Siglinde Martinez on June 10th, 10:00 – 11:00am
    Siglinde Martinez - smartinez@eurodatatv.com

Wherever you are in the world, we look forward to seeing you soon!

 
 
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INTERVIEWS
Our clients and partners report on their successes, projects and relationship with Eurodata TV Worldwide.
Saudi Media Measurement Company LLC – Tony Proudian – Research and Development Director – Saoudi Arabia
 
 

Saudi Media Measurement company (SMMC) has recently kicked off a fully new Television Audience Measurement survey in Saudi Arabia. Could you please explain the genesis and stakes of this pioneer project in the region?

SMMC Project preparation and setup started in 2015 licensed by GCAM (Ministry of Culture and Information).

In January 2017, the auditor (CESP) gave the project the green light to launch based on 2nd audit in 2016 (Oct-Dec) confirming the KPIs of the current panel deployment with global and international standards.

Saudi Media Measurement company developed the first measurement project, which is TV. Now, the management are looking to expand this service to include multi devices (digital) measurement, then cover other mediums such as outdoor, print …. Saudi Arabia, being the largest in population and purchase power, remains the attraction of all key advertisers.

What are the main characteristics and novelties of SMMC TAM Survey?

The panel is designed out of 2000 Households to reflect the population, which is made of Household across 13 administrative areas, 28 different cities represented in 5 regions as follow: Eastern Region, South Region, North Region, Central Region and Western Region.
Among the 28 cities, our extrapolation targets are registering viewership of individuals 4 years+.

By extracting none marketable population, we, now, represent 21,467,952 individuals, and 3,824,840 households (average family size / HH 5.6).

We are measuring 125 channels in total including Pay TV, Free to Air and IPTV.

Could you please give us a highlight about the main TV consumption trends in Saudi Arabia?

As it shows in the below graph the average viewing time spent per day by household members is 9 hours and 15 minutes, while on an average day 1 person spends 4 hours.

The TAM project opened a fantastic opportunity to advertisers to have the trust to spend more on advertising and we hope this act will contribute in the country flourishment by increasing the advertising spend per capita.

 
 
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WHAT'S NEW?
 
Outperform in the Commercial Target with Entertainment
 
 

While fiction continues to be the first genre in top 10 programmes in 2016, entertainment remains a powerful and appreciated genre all around the world. Indeed, this genre gives a real boost to prime-time performance but is also great for reaching out to the commercial target of private channels.

Entertainment gives a boost to prime-time performance

Overall, entertainment is appreciated by viewers, since on average the genre boosts the channels’ prime time market share by 8% among all the studied channels. By looking at the details per country, on average, the genre works better on the studied channels than the average prime time programming in 10 out of the 11 countries studied in our entertainment report.


click for a larger version

Entertainment on private channels - a good combo for reaching out to the commercial target

Among the 89 channels studied, 65% (58 channels) have an entertainment market share in the commercial target that is superior to that in the all individuals target, which shows that viewers belonging to the commercial target have a strong taste for the entertainment genre. Moreover, among these 65%, 91% are private channels. Furthermore, on average, the main private generalist channels offer twice as much entertainment as the main public channels (447 hours vs. 228 hours).

In this way, when focusing on the main channels that have the greatest difference between the entertainment share in the commercial target vs. all viewers, it is clearly the private channels that are the most successful in the commercial target.


click for a larger version

On the contrary, public channels mostly perform better with their entertainment programming in all the individuals target in comparison with the commercial one. In Japan, the public channel NHK G has a greater entertainment market share in all individuals, which is superior by 8.2 points to that in the commercial target. Some private channels have some difficulties with pleasing the commercial target and attract more viewers belonging to other age slots: this is the case in Spain and the USA.
All the facts and figures of these programmes (and much more!) can be found in the Entertainment Report, Edition 2017. The report was released in April 2017.

Source: Eurodata TV Worldwide - Relevant partners / Entertainment Report 2017: Jan2016-Dec2016

For further information about our Entertainment report please contact us!
Raphaëlle Couttenier – Research & Account Executive - rcouttenier@eurodatatv.com
 
 
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Scripted Series: Local Productions continue to Gain Ground
 
 

While a few years ago, American content was dominating the series’ scene worldwide, local productions are today’s key to success. If you look closer, local series are overconsumed all over the world and best performing series are mainly national productions.

Local series are overconsumed

In all studied countries in the latest Scripted Series report, national series tend to be overconsumed (their proportion in terms of viewing is higher than that of their offer). The proportion of national series among scripted shows in prime time increased in several countries compared to last season, most notably in Spain (+24 points) and in Venezuela (+35 points).

The largest overconsumption of national series is mostly seen in countries with a small proportion of national offer: Denmark (+18.6 points), Italy (+17.2 points), the Netherlands (+16.9 points).


click for a larger version

Regarding the channel’s level, only 10 out of the 103 studied channels do not air any national series in prime time, including 3 main channels: Pro 7 in Germany, and Rete 4 and Italia 1 in Italy. Out of the 72 that offer both imported and national shows in prime time, local productions overperform for 58% of them. This is especially true in the Netherlands and France as well as in Denmark and Sweden.

The studied channel, whose national shows overperform the most, is Denmark’s TV 2 which benefits from strong established hits (Badehotellet, Juleonsket) as well as new shows (Norskov).

Studied countries’ best performing series are mainly national production

Among the best performing series, national productions are once again the most appreciated programs. Including semi-national co-productions, they represent 84% of the best performing series in prime time. This proportion has increased compared to last season, an improvement mostly led by the increase of national programs in France, Italy, Sweden and Germany’s rankings.

Overall, only two studied countries, Russia and Venezuela, have an imported show as their best performing series. Everywhere else, the 2016 most watched TV series is a local one, such as Une Chance De Trop (No Second Chance) in France, or El Principe in Spain.

All the facts and figures of these programmes (and much more!) can be found in the Scripted Series report.

Source: Eurodata TV Worldwide - Relevant partners / Scripted Series Report 2016: Sept2015-Jun2016

For further information on the Scripted Series Report, please contact us!
Pauline Chassagne - Research & Account Executive - pchassagne@eurodatatv.com
 
 
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NEW ON THE AIR
 
 

VERZAMELKOORTS – The show follows passionate collectors and dives into their original lives and homes. The premiere was a success, as the channel’s share was more than doubled on young adults.

Netherlands – SBS 6 / Reality – Antique bikes, thousands of frogs, prehistoric bones… The Dutch show, hosted by Kim-Lian van der Meij, unveils some original collections owned by passionate people.

   

SAVAŞCI – This Turkish fiction centers around the nicknamed “Bordo Berellier” ("Maroon Berets"), a special military force part of the Turkish army, created in 1952. The series illustrates the current trend of army-related Turkish fictions.

Turkey – FOX / Series – The series follows the activities of the Kılıç squad (“saber squad”), led by commandant Kopuz and lieutenant Kağan Bozok. Arrests, conspiracies, new missions, personal events: the fiction follows how the group’s members handle their anti-terrorism activities in a fast-paced environment.

   

WORLD OF DANCE – The dancing show features a prestigious professional jury, composed of the R’n’B singer Ne-Yo, the dancer and actor Derek Hough, featured in the American version of Dancing with the Stars, the actress and dancer Jenna Dewan Tatum, and the international singer Jennifer Lopez.

United States – NBC / RealityThe dancing show brings together elite dancers from all around the world, competing against each other in battles of artistry, precision and athleticism. All categories of dance are represented: from hip-hop to ballet, including crumping, and clogging, as candidates compete in duos and crews.

   

Source: Eurodata TV Worldwide / NOTA / Relevants partners

 
 
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JOBS
Join the Eurodata TV Worldwide team!
 
 
 

The Eurodata TV Worldwide department analyses and gives access to audience performances of television programmes in more than 100 territories across the world. Our clients are TV producers, TV Channels, Copyright Organizations, Sponsors, etc.

Do you have a strong interest in international television? You already keep an eye on new launches and programming trends?

Join our team!

International TV Programme Analyst Assistant- 6-months Internship

Our Research department is currently seeking, for a six months’ internship, an International TV Programmes Analyst Assistant.

MISSION

  • Identify new TV titles launched in a selection of territories.
  • Establish documentary research, via Internet, to write a brief description of each programme and gather the production credits.
  • Collect the data produced, verify them and interpret the results.
  • Assist Research & Client Managers, producing audience reports and analysis for our global clients.
  • Analyse international TV landscapes, programme performances and programming scheduling.

PROFILE

  • Preparing a BA, BS/BSc and/or MA, MS/MSc,
  • In Business school or University,
  • Field: Marketing/Research/Medias.

Contact: please send your application to: gaubry@mediametrie.fr


Research and Account Assistant – 6-months internship

Within the Research and Strategies of content team of EurodataTV, we are seeking for an apprentice/intern from June 2017.

MISSION

You participate in the realization of reports and analyses for our international clients, and as such you participate more particularly in reporting on the hearing channels and programmes worldwide.

You synthesize audience data from the available in-house databases, formalize requests for additional data to the partners we are working with, and check the results of the studies you are responsible of. You format and make the writing of summaries of these reports.

You also need to communicate in English with some local partners in order to provide clarification on the transmitted data.

REQUIRED PROFILE

Student in Business School or University, minimum BA level, you follow a specialization in audiovisual/studies/mathematics, and are strongly motivated by the quantitative studies and the international TV sector.

Comfortable with numbers, you are known for your qualities of rigor and adaptation. Your taste for team work and intellectual curiosity will make you successful in the position.

A very good knowledge of IT tools - Word, Excel and Power Point - is necessary.

Given the international environment the proficiency in English is essential.

Contact: please send your application to: gaubry@mediametrie.fr


Marketing and Sales Assistant – 1 year apprenticeship

Within our Sales Department, we are looking for a Marketing and Sales Assistant for a one year apprenticeship starting in September 2017.

MISSION

In support of the sales team, you come in on the following missions:

  • Update the commercial media on a regular basis and preparing business presentations dedicated to accompanying sales offers
  • Coordinate the creation of marketing materials dedicated to specific markets
  • Assist sales team in the study of feasibility of the commercial applications
  • Prepare purchase orders
  • Assist sales representatives in the management of the databases (CRM) (Clients & Prospects)
  • Manage sales’ planning of interventions
  • Manage invitations to Eurodata TV Worldwide events
  • Coordinate emailing campaigns
  • Assist sales representatives in the promotion of the publication of new studies
  • Perform specific administrative missions or analysis in connection with the activity of the sales team

REQUIRED PROFILE

Business School or University Master degree.
You already have a first experience within a sales department, ideally with an international environment.
Your discipline, sense of organization and prioritization tasks, as well as your independence will be assets to succeed in its mission.
Good command of Microsoft Office.
Very good command of English (written and oral). Knowledge of a second language would be a plus.

Contact: please send your application to: gaubry@mediametrie.fr

 
 
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