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La newsletter de décembre 2016

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[Meet the Eurodata TV Worldwide Team]


Our clients and partners report on their successes, projects and relationship with Eurodata TV Worldwide.

[What’s new?]

[New on the air]

[Join the team]

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2016 – A great year for Eurodata TV Worldwide

2016 has been an exciting year for Eurodata TV Worldwide in terms of projects & developments.
A major highlight for us was announcing in September that we have joined forces with TAPE Consultancy, a TV production and programming specialist, to develop synergies between our respective areas of audience and programming expertise.
This alliance reinforce our mutual expertise and offer the TV industry professionals – studios, channels, rights holders – a unique service for international programme and marketing analysis.

We also shared the news last month, that Médiamétrie has expanded the 4-screen TV/Video audience measurement in France to Audiovisual groups for the subscribed channels! These 4-screen TV/Video figures on programmes are already available in the Eurodata TV offer joining the 3 and 4 screen measurement of the Netherlands, Sweden and Japan.

To complete a great television year, the 2nd edition of the Multiscreen 2016 report has just been released focusing on all new Online Video Services worldwide. It unveils an overview of strategies & platforms of video on demand today.

2016 is coming to an end, but for Eurodata TV it is the beginning of new projects and a vital moment to keep tracking the latest trends in audiovisual formats and the upcoming strategies around the world.

Christmas is moments away, it’s time to relax, prepare for the New Year and watch all of those unavoidable Christmas classics with family and friends.

I wish you excellent Christmas and a very happy New Year.

Frédéric Vaulpré,
Eurodata TV Worldwide Vice-President

Find out more about our insight reports:

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Scripted Series: a reflection of our Society
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The Eurodata TV Worldwide team is constantly travelling around the world to meet our clients/partners and bring a unique insight through conferences, seminars and festivals around five continents. In the coming months you can meet and hear us at:

Wherever you are in the world, we look forward to seeing you soon!

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Our clients and partners report on their successes, projects and relationship with Eurodata TV Worldwide.
Stéphane Cardin, VP Industry and Public Affairs - Canada Media Fund - Canada

How is Canadian content performing internationally?

Canadian content continues to perform quite well, we are certainly among the top television exporters such as the US, UK, Germany, France and Australia. Historically, Canada has been strong in animation and factual and that continues to be true, more and more in terms of format sales. In the last 5-10 years there is definitely an uptake in drama, we are seeing a lot more activity in drama co-production, with shows like ‘Versailles’ and ‘Vikings’ but also in the last year we have, like many other jurisdictions, Netflix and other OTT’s becoming more and more involved in the production or financing department.

Export & sales are priory for us given the size of our market with 37 million people and 2 official languages.
We want to create opportunities with potential co-producers so we are acting as a support for Canadian producers looking for foreign partners, or foreign partners looking for Canadian producers. Canada has 54 official co-production treaties which is tremendously useful for our producers, but what we’ve been trying to do at CMF to compliment that is to sign agency to agency targeted funding programmes.

CMF doesn’t just support television but original digital content. Whether it be in the game space, such as casual games, PC games and console games. These are all involved in interactive and immersive documentaries.

What are your main projects and strategy outlines in the next coming months?

There is very likely to be changes in approach in the next 18-24 months due to the new government in Canada which was chosen last November. Therefore, another minister of heritage has oversight over us and Telefilm Canada. We are looking forward to this as we are well positioned to be one of the key players in that revised echo system. Clearly, we are happy that one of the minister’s priorities is the exportation of Canadian content as that really aligns with the objectives already set. In terms of specific initiatives, that is something that will be coming in the next year.

We have a very large drama mini-series based on a Margaret Atwood novel called ‘Alias Grace’ which we are quite involved with, also a Netflix support and we also have companies like E1, which have always been a strong presence for us.

We are also launching new funding programmes for areas in which we have not been historically involved in to date such as online video (web series) linear content which is not intended primarily for broadcasted television. There are a number of key territories that we are actively in discussion with at this point, and we are very confident that we are going to be announcing other agreements within the next few months.

How does Eurodata TV bring value to your daily work routine?

Take Kidscreen for example, trying to get information on their programming and getting a better idea as an editorial start point of what their priorities are is challenging. We need specific information with respect to sales and kid’s animation such as ‘how is that performing in particular countries?’.

It could also be a list of partner countries that we have targeted for co-development. That is where Eurodata TV steps in. It is important to us when we are using data in our promotional activities that the information is reliable.

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Aggregation Platforms: Synergies in Content and Distribution

The global content distribution industry today is quite complex, from channel reception modes, the main players of the global channel distribution, to Streaming Boxes, SVOD, aggregation and niche platforms.

With all these options in the market and multiscreen video consumption that depends on the content, context, moment and localisation, it is evident that the cost to attract & engage the audience has increased. In order to optimise their content revenue and to take advantage of the market convergence, producers can now opt for aggregation platforms to give more exposure to their content.

For instance, Google, preparing the launch of its new TV service Unplugged which will be hosted by YouTube, has signed a deal with CBS to distribute its content. This deal that offers an over-the-top Internet television service seems to follow the increase in time spent by smartphone video users watching longer videos at least once a day.

Meanwhile, other players have started to use these new deals as a means of attracting new audiences and potential subscribers. Amazon recently announced that it will distribute its original content on social media platforms like Facebook and YouTube before the end of the year. Likewise, 10 Amazon pilots are expected to be released on these platforms.

Source: Eurodata TV Worldwide - Relevant Partners / Multiscreen Report 2016 / NOTA International TV Trends

Want to know more about Multiscreen strategies, ratings and programming trends in more than 100 territories worldwide?
For further information on the Multiscreen strategies please contact us!
Siglinde Martinez - Research and Account Executive - smartinez@eurodatatv.com
Tel: +33 (0) 1 71 09 93 44
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Beyond Advertisement: Brand Content Strategy

With a market convergence where advertising revenues are decreasing on the big screen and media planning is moving towards digital, producers are going beyond the classical partnership among the industry players.
Brands are aware that nowadays it is extremely important to be involved in the content in order to catch the viewers’ attention, especially to target millennials.

Traditional broadcasters understand there is a need to create innovative solutions that allow them to maintain their ad revenues, which in turn improves the brand image for both parties. Restructuring is starting to be done from inside the companies, as in the case of FOX Lab within FOX Media (the Commercial Partnership Division of FOX Networks Group) that develops pan regional and local campaigns to help brands reach viewers through content and different platforms.

Meanwhile, A+E Networks LatAm launched the User Creative Solutions (UCS) department and started to co-produce content with actors such as Nissan or L’Oréal going beyond a “brand content” strategy.
Recently the brand Volvo Car UK partnered with Sky Atlantic to launch Human Made Series. This is a series of 3 episodes that portray the lives of 3 remarkable pioneers who do things differently, challenge the status quo and build their own path. All of this reflects Volvo’s philosophy and brand values.

Keeping in mind that synergies have a greater impact, all actors’ movements made within the industry give viewers more options and freedom. Thus, viewers have a more critical eye and the tougher competition is leading to the involvement of other industries outside TV & digital. For instance, Starbucks has launched its original series Upstanders of 10 episodes to inspire compassion, citizenship and civility. No coffee story or allusion to its products is evoked as the production of Upstanders is simply part of its role as a responsible company towards society.

Source: Eurodata TV Worldwide - Relevant Partners / Multiscreen Report 2016 / NOTA International TV Trends

Want to know more about Multiscreen strategies, ratings and programming trends in more than 100 territories worldwide?
For further information on the Multiscreen strategies please contact us!
Siglinde Martinez - Research and Account Executive - smartinez@eurodatatv.com
Tel: +33 (0) 1 71 09 93 44
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Mars – The story of the quest to colonize Mars in 2033 boasted National Geographic's channel average by 160% among all individuals on its 1st episode.

Produced by Ron Howard (Apollo 13) and Brian Frazer (24), this show uses elements of scripted drama intercutting with interviews from present-day scientists and innovators.

USA- National Geographic / Series The year is 2033, and humanity's first crewed mission to Mars is about to become a reality. As a clock counts down the final 90 seconds to landing, an expert crew of astronauts endures the final harrowing moments before touching down on the red planet.


Stasera casa Mika - The premiere of the series performed very well, doubling the channel’s average among all Individuals.

This one-man show allows us to enter the universe of the international singer Mika, with many special guest celebrities, such as singers Eros Ramazzotti and Kylie Minogue, who, together with the host, create original performances.

Italy – Rai 2 / Variety show "Stasera Casa Mika" is a show focused on life and performances of the singer Mika. The programme also contains several spaces made of curiosities and anecdotes, real moments dedicated to discover others and to listen to their experiences.


Prinsesser fra blokken – The premiere of the series scored well among individuals 15-34 in Denmark by increasing DR3's channel average by 147%.

Based on a short-film from The National Film School of Denmark, the docu-soap created a social debate and generated 82 000 views for its trailer even before it was announced.

Denmark – DR3 / Docu soap This programme is about a group of young women from the suburbs of Copenhagen. They all have the same kind of "Princess"-lifestyle: the program follows their lives from getting ready to look as pretty as possible, as well as the parties they go to, their jobs and so on.


Source: Eurodata TV Worldwide / NOTA / Relevants partners

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Join the Eurodata TV Worldwide team!

The Eurodata TV Worldwide department analyses and gives access to audience performances of television programmes in more than 100 territories across the world. Our clients are TV producers, TV Channels, Copyright Organizations, Sponsors, etc.

Do you have a strong interest in international television? You already keep an eye on new launches and programming trends?

Join our team!

International TV Research Assistant

Our Research department is currently seeking an International TV Research Assistant M/F for a six months’ internship.


While being part of the team, you will work in connection with a multitude of studies and customers; participate in the reporting and analysis of our international customers.

  • You will be in charge of the production of studies and, particularly on children programmes services.
  • You will export and verify data, conduct analysis and interpretation of the results as well as the presentation of reports issued to clients.
  • You will also analyze the international audiovisual landscape, conduct performance appraisals on children programmes and their programming environment.
  • During your internship, you will conduct studies for one of Eurodata’s main reports, the Kids TV report.


  • You come from a Business School or have a university level + 4/5 post A level, you follow a specialization in marketing/studies, and are strongly motivated by studies and the media sector.
  • Comfortable with numbers, you are recognized for your qualities of organization, are rigorous and can easily adapt. Your taste for team work and your intellectual curiosity will allow you to succeed in the position. A very good mastery of computer tools - Word, Excel, and Power Point - is required.
  • Taking into account the international environment, English proficiency is essential. A second language is a plus.

Mission based on the outskirts of Paris, in Levallois-Perret (92) - France, Metro station Pont de Levallois-Bécon.

Thank you to apply via the following address: gaubry@mediametrie.fr

English-Chinese translator / International TV Programmes Analyst Assistant

6-month Internship
Our Research department is currently seeking, for a six months’ internship an English-Chinese translator / International TV Programmes Analyst Assistant.


  • Translate from English to Chinese (Mandarin) identification cards about new TV shows around the world (concept, description of the programmes and their broadcasting environment, etc…).
  • Possibly establish documentary research via Internet, to write a brief description in English of new launched programmes in Asia and gather the production credits.
  • Collect the data produced, verify them and interpret the results.


  • Preparing a BA, BS/BSc and/or MA, MS/MSc,
  • In Business school or University,
  • Field: Marketing/Research/Medias,
  • Japanese linguistic skills will be a plus.

Contact: please send your application to: recrutement@mediametrie.fr

Communication & Marketing Assistant

Under the responsibility of the Marketing & Communications Coordinator, you will be working on the following tasks:

  • Assisting with the creation of sales support and product pitches
  • Collection and compilation of information from each department for writing newsletters and mailings.
  • Organisation of databases for emailing campaigns and events
  • Monitoring and logistic preparation of communication activities in the context of trade shows (MIPTV, MIPCOM, ATF, and other conferences conducted at these events)
  • Participation in the organization of public relations in connection with the management of the Médiamétrie Communication,
  • Establishment of different internal communication actions such as small monthly lunches, annual Internal Seminars, Team Building events, etc ...


  • Student +4 / 5 specialty Marketing
  • Excellent writing skills, versatile, organized and sense of collaboration
  • Good level of English essential, other languages will be a plus
  • Good computer skills (Excel, PowerPoint, Word ...)

Contact: please send your application to: recrutement@mediametrie.fr

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