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La newsletter d'avril 2017

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Summary
 

[Editorial]

[Exclusive]

[Meet the Eurodata TV Worldwide Team]

[Interview]

Our clients and partners report on their successes, projects and relationship with Eurodata TV Worldwide.

[What’s new?]

[New on the air]

[Join the team]

 
 
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Editorial
Another successful MIPTV for Eurodata TV
 
 
 

Exclusive new TV usages, digital viewer-seduction strategies & past hits and future trends revealed at MIPTV!

Keeping with our promise to improve Eurodata’s insights and give the best to our clients in the industry; Eurodata TV kick started MIPTV 2017, for a 2nd time running with an opening conference on Monday 3rd April.

Not only did we unveil the latest results of our One TV Year in the World Report; but we also gave a sneak peek into the first of the results in 4-Screen measurement and international viewership tracking with an exclusive focus on programmes with the best 4 screens ratings in France, Netherlands and Sweden. If you would like to know please get in touch!

A special thanks to Stewart Clarke (Chief Editor of TBI) and John Peek (Director of TAPE Consultancy) for their participation and input during this MIPTV opening conference.
Two further subjects were presented: the first one at MIPFormats « TV Viewing Trends » where Eurodata TV disclosed which new hits will give long-running formats a run for their money, how entertainment is adapting to the different platforms and younger viewing habits.

The second was « Global Kids: A superfast binge session », kicking of Junior @MIPTV on Tuesday 4th April with a preview of the hottest and highest rated kids shows from around the world on multiple platforms.

The MIPTV season may have passed but we still have lot’s in the pipeline! In May, we will be in Moscow for the World Content Market and in Hangzhou for the first MIPChina and further to this, in June we will attend the Shanghai TV Festival. Check out our calendar to see where else we will be.

We also are pleased to announce our new ‘TV Market Analysis Report’, with a special focus on India. This report gives all an in depth understanding of the second world TV market with customizable data depending on your interests.

Best Regards,

Frédéric Vaulpré,
Vice President of Eurodata TV Worldwide

Find out more about our insight reports:

 
 
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EXCLUSIVE
One TV Year in the World: Cracking Audience Trends
 
   
 
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Agenda
 
 
 

The Eurodata TV Worldwide team is constantly travelling around the world to meet our clients/partners and bring a unique insight through conferences, seminars and festivals around five continents. In the coming months you can meet and hear us at:

  • TRT Screenings
    Antalya, Turkey
    24-30 April 2017

    “Turkish Drama overview: Cracking trends and audience successes locally and abroad”, by Sahar Baghery on April 26th, 02:00 – 02:45pm
    Sahar Baghery - sbaghery@eurodatatv.com
    Jessica Laloum - jlaloum@eurodatatv.com
  • 2017 APAC Television & Video Conference
    Singapore, Republic of Singapore
    9-12 May 2017

    “Recent trends in worldwide TV consumption and the first key learnings from 4-screen measurement” by Frédéric Vaulpré on May 11th, 10:00am
    Frédéric Vaulpré - fvaulpre@eurodatatv.com
  • Busan Content Market
    Busan South Korea
    10-12 May 2017

    “TV viewing trends, a focus on formats” by Bo Zhang
    Bo Zhang - bzhang@eurodatatv.com
  • MIPChina
    Hangzhou, People's Republic of China
    23-25 May 2017

    “Global TV Trends/ co-production case studies: What Buyers and Audiences Want” by Bo Zhang on May 24th, 9:30 – 10:15am
    Bo Zhang - bzhang@eurodatatv.com
  • Midem
    Cannes, France
    6-8 June 2017

    François Lhomme - flhomme@eurodatatv.com

Wherever you are in the world, we look forward to seeing you soon!

 
 
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INTERVIEWS
Our clients and partners report on their successes, projects and relationship with Eurodata TV Worldwide.
Viz Média Europe – Pascal J. BONNET– Executive Director – France
 
 

Can you tell us about your recent successes?

2016 was one of the best years for VIZ Media Europe Animation Division. "Yo-kai Watch” Season 1 (26 x 26mn) was launched in April 2016 with great success, first on Pay TV and then on Free To Air networks across Europe & Africa. The series was aired in more than 95 countries, on leading kids networks: Cartoon Network, Boing, Gulli, Nickelodeon, Karusel, The Children’s Channel, to name a few. The goal was to support, through a 360 approach, the launch of the hit Japanese franchise in our region. We have been working closely with the TV broadcasters, Hasbro Europe (Master Toy) and Nintendo Europe.
At Christmas time, the Yo-kai Watch toys and games ranked in the top selling charts in several countries. We also managed to bring on board more than 100 licensees with products starting to hit retail.

On the digital/streaming platforms front, we have increased the presence of our catalog through deals with Netflix in particular, across Europe.

What are your main projects and strategy outlines over the coming months?

In 2017, our goal is to keep the "Yo-kai Watch” franchise among the most sought after for kids 6-12 in Europe.

We are bringing 50 additional episodes, Hasbro and Nintendo are launching new products, Netflix will start streaming Season 1 in the coming months. Last week, the first "Yo-kai Watch” game app launched to great success, and we will have more apps by year end.

We are also releasing in key countries a "Yo-Kai Watch” animated feature film in theaters. This movie ranked #1 at the Japanese box office with m receipts when it launched a few years ago.
On the consumer products side, more than 1000 products will release in Europe this year in multiple categories and we will continue to support licensees with a strong retail support.
The second big project we have is the launch of “MY HERO ACADEMIA”, the new animated hit TV series, adapted from a Shueisha manga. There is already a strong interest from several broadcasters and platforms.

Another priority is to relaunch the "Death Note” franchise. We have an animated TV series of 37 x 26 episodes, which has become a cult classic and should benefit of the renewed interest in the franchise with the soon to be released Netflix's Death Note Film.

How does the information provided by Eurodata TV Worldwide help you in your work?

We use Eurodata TV information on a constant basis when we need to assess our sales plans, when we meet our TV partners, when we look for new VOD platforms. We have been subscribing to Eurodata’s services for many years now and have built a good working relationship with their team of experts.

 
 
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WHAT'S NEW?
 
Kids’ TV, a shifting balance between safe bets and digital formats
 
 

During the second half of 2016, kids’ channels growth has stabilised. Simultaneously, creative programmes have started on digital platforms and new OTT players emerge. However, well-established brands still represent safe bets.

The audience for specialist channels has stabilized

After several years of an increase in audience share, specialist kids’ channels saw their audience stabilise this half-year, except in France where the audience share for kids’ channels is about 40% among children, increased by 2 points.

Second exception, the channels that succeeded in maintaining growth in this climate were usually local players, such as France 4 in France or KiKA in Germany. Nevertheless, Disney Channel has strengthened its position in Spain and Germany, the two markets where it is available free of charge. At the end of 2016, Germany was the only country where kids’ channels represented more than 50% of the combined audience share among children.

Finally, among pre-schoolers, specialist channels continue to be strong, with an audience share ranging between 50 and 60%. In Spain and the United Kingdom, Clan and Cbeebies saw their audience share increase among pre-school children, and continued to dominate the tops of the most powerful programmes.

New programmes via digital

New formats have successfully shown the complementarity between linear and digital: in the United Kingdom, the YouTube blogger Maddie Moate presents the new star educational programme from Cbeebies, Do You Know? (No.1 among children). In the summer, in France, Gulli launched its web series Les Tactiques d’Emma, on its YouTube page, which ensured the success of its launch on television a few weeks later.

Great diversity can be seen in the origins of the programmes that hit the top in two different countries: Yo Soy Franky has made its mark one year after Chica Vampiro, another Colombian soap opera for teenagers, while the Irish pre-school cartoon Nelly and Nora has won over children in Germany and the United Kingdom. The anime Yo-Kai Watch has become an instant hit in France and Italy. Coproductions have also made a mark, such as Doc McStuffins, Octonauts and The New Adventures of Peter Pan.

Specialist SVOD platforms trying to make a mark overseas

On the other hand, in the field of SVOD, several specialist players are trying to pierce a market dominated by generalist giants, such as Netflix and Amazon, which have enriched the kids’ offerings over the past few months. Several local players are displaying international ambitions, such as the British firm Hopster or the American firm Toon Googles.

All the facts and figures of these programmes (and much more!) can be found in the Kids TV Report, vol 2, 2016. The report was released in March 2017.

Source: Eurodata TV Worldwide / Médiamétrie / AGF / GfK Fernsehforschung / Auditel / Nielsen TV Audience Measurement / Kantar Media Spain / BARB / Kantar Media

For further information on Kids’ TV please contact us!
Louise-Marie Monne - Research and Account Executive - lmmonne@eurodatatv.com
Tel: +33 (0) 1 47 59 57 59
 
 
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Latin America, more than a Telenovela
 
 

Latin America a region widely known to be the content champion producer of telenovelas is breaking taboos and paradigms. From narcotelenovelas to bio-series, Latin America is moving towards subjects different than the ones usually tackled and proving that it can do more than telenovelas: from a Scandinavian touch to political subjects, this article covers it all.

A region breaking the model

The arrival of digital actors in the field, the increase of internet accessibility, the changing patterns in viewing, among other things; all have contributed to increase the content market rivalry. Slight changes were done in telenovelas as on Teresa, the Mexican telenovela which some years ago, was a total revolution as the main character was an anti-hero. However, in the current context these minor changes of narrative are not enough.

Furthermore, the arrival of Turkish productions in LatAm who could also produce telenovelas with exotic characters and new story lines, make content producers really go beyond. It has been seen with the narconovelas produced by Mexico and US-Hispanic Networks, which in some point do reflect the socio-economic and political issues of the country; but found difficult to dissociate themselves from the telenovela script and whose number of episodes was considerable (even if they are divided by “seasons”).

However, Latin America’s society stressed through social networks these Narconovelas, were giving a wrong moral message to young generations by showing narcos as individuals with money, power and who could do whatever they wanted.

Bio-series, the new way to go

Colombia took another angle by starting to produce bio-series of iconic singers. The success was such that for instance the bio-pic of Diomedes was renewed for a 2nd season and the number of its episodes increased. After this, other productions were launched as Celia (relating the life of the Cuban singer Celia Cruz), or Las Hermanitas Calles. But again, with a considerable number of episodes.

Big content producers such as Disney Media spotted this trend and its export potential and launched Hasta que te Conocí (the biopic of the emblematic Mexican singer Juan Gabriel) which travelled to several Latin-American countries and reached the United States. This production was a breaking point as it remained with a format series with no longer than 13 episodes. Disney is already preparing the launch of El Cesar (the bioserie of the Mexican boxer Julio Cesar Chavez) and is developing the series about the Mexican-Texas singer Selena Quintanilla, El Secreto de Selena.

As Bio-series showed to be a possibility to make local content accessible to international audiences, content producers enlarge their scope and take the risk to portray political figures with historical importance. Sony and Telemundo co-produced El Comandante, a production that retells the life of the now deceased Venezuelan President Hugo Chavez. The highly-awaited series was broadcasted simultaneously in Colombia, Mexico, Argentina, Chile, Panama, Ecuador, and was due to be launched in Venezuela too; however, the series was censored in the country. Though the ambitious production had more than 60 episodes and added fictional events to the script, it did again change the typical telenovela script by reflecting more than social issues, it portrayed a country’s historical event. A well-defined difference from anything else produced in this region.

Local Content turns to be an exportable asset

Fox Networks Latin America and Entrelíneas are also betting on political figures by going beyond their public profile and portraying an unknown part of their private life. InFidel (WT), is a series of 8-episodes that tells the story of the most important women who were linked to the late Cuban president Fidel Castro.

Sports is another subject that touches the national identity of a country, and which content producers are using to produce bio-pics. For instance, that tells the story of the best racecar drivers in Mexico by portraying the lives of the Rodríguez brothers, Ricardo and Pedro. A story similar to the German production Rivals Forever: The Sneaker Battle, that is also about 2 brothers in the sports industry. Meanwhile, the Brazilian group Globo is co-producing with Pindorama Santos=Dumont, a mini-series that follows the adrenaline of the aviation pioneer, Alberto Santos-Dumont. Other Latin-American countries are not left behind, as the Chilean broadcaster Megavision with Pega Martín Pega, a series about the national boxer Martín Vargas.

A Scandinavian touch

Besides using iconic figures and producing bio-series, content producers are taking some elements from Scandinavian drama. Stories are becoming darker, showing double moral values, going back to the past and portraying an anti-hero character in the lead role that is troubled with personal issues. El Jardín de Bronce – the 2nd co-production done between Pol-Ka and HBO – tells the story of Furriel, an architect who is looking for his 4-year-old daughter who disappeared without a trace.

La Fragilidad de los Cuerpos, a police drama, embodies a unique element from the Nordic Noir as the leading role is a strong, independent female. The fiction produced by Pol-Ka, TNT Cablevision and El Trece, has 8 episodes through which the viewer discovers a world full of corruption led by a simple murder investigation.

Political & Corruption

Regional platforms are also following this trend, but instead of using the police drama plot, they are more into denouncing the political and corruption problems of the governments. Last year, which follows a women Senator who discovers her husband, the city’s mayor, is corrupt and then decides to run for presidency herself. The Mexican platform launched Sincronía, a fiction of 12 episodes that tells the story of 3 cases related to corruption. Each case is told in 4 episodes. Meanwhile, Netflix has recently launched the political drama Ingobernable: the series of 15 episodes explores the life of Irene Urza, the First Lady of Mexico; while TV Azteca is preparing the broadcasting of Nothing Personal in which through the story, viewer discovers a world of corruption relating the government and criminal organizations.

This move towards subjects different than the ones usually tackled in telenovelas shows that something is changing in a region that is proving that it can do more than telenovelas.

Source: Eurodata TV Worldwide - Relevant Partners / NOTA International TV Trends

For further information on Latin America and new TV Trends, please contact us!
Siglinde Martínez Reséndiz - Media Consultant - smartinez@eurodatatv.com
 
 
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NEW ON THE AIR
 
 

PEKING EXPRESS – The cult Dutch TV show returns to Net 5 after 5 years of absence and quadruples the channel’s share on young adults. The journey takes place this time through the heart of South-East Asia. The programme, being a Dutch/Belgian coproduction, will also be broadcasted on Q2 in Belgium.

Netherlands – Net 5 / Reality – In this race three Dutch and three Flemish duos race against each other during a challenging journey through Vietnam, Laos and Cambodia. During the race, the duos are completely dependent on the locals for transport and a place to sleep.

   

THE ARRANGEMENT – This multi-layered love story tripled E! ENTERTAINMENT! channel’s share on individuals 2+ and the commercial target. The show is directed by the producer of Alias and the executive producer of This Is Us, Ken Olin.

USA – E! ENTERTAINMENT! / Series – The series is a Hollywood love story about the darker side of celebrity, featuring a young struggling actress propelled to the top in a heartbeat thanks to an unusual proposal from an established movie star trying to redeem his image.

   

IS IN HET VIZIER – The documentary more than doubled Canvas’ channel share on individuals 4+, the commercial target and young adults. Additional information was given on social media, the host Rudi Vranckx also gives lectures in schools and if he is not able to visit one, the school receives educational material/tools.

Belgium North – Canvas / Documentary – Rudi Vranckx travels to several frontlines to get to know all about ISIL, the terrorist organisation that has started a new kind of war. He meets soldiers, ex-jihadists, cyber analysts, desperate and militant civilians.

   

Source: Eurodata TV Worldwide / NOTA / Relevants partners

 
 
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JOBS
Join the Eurodata TV Worldwide team!
 
 
 

The Eurodata TV Worldwide department analyses and gives access to audience performances of television programmes in more than 100 territories across the world. Our clients are TV producers, TV Channels, Copyright Organizations, Sponsors, etc.

Do you have a strong interest in international television? You already keep an eye on new launches and programming trends?

Join our team!

Research & Client Executive M/F

Our Research department is currently seeking a Research & Client Executive M/F for a full-time position.

Missions

In connection with the team and the Head of Global Research & Content Strategy, your main missions are:

  • Ensure the outputs and the verification of the results of the studies you are in charge of.
  • Prepare and write annual reports and the synthesis of these
  • Manage the daily monitoring of the demands of a portfolio of customers (channels or production and distribution companies).

Your interest for international TV programmes allows you to succeed in this position.

Profile

  • Proficient level of English, a spirit of synthesis, rigor, management of priorities, sense of analysis, team spirit, good relationship.
  • You master data analysis, and show a strong interest in international TV programmes.

Position based in the outskirts of Paris, in Levallois-Perret (92) - France, Metro station Pont de Levallois-Bécon (line 3).

Thank you to apply via the following address: gphelizon@mediametrie.fr


Senior Research & Client Executive M/F – Full time position

Our Research department is currently seeking a Senior Research & Client Executive M/F for a full-time position.

You are responsible, with your team, for carrying out studies on international TV trends, studies in multi-underwriting and ad hoc studies responding to customer requests.

Missions

  • You coordinate the production of the studies: from the analysis and synthesis of data from internal databases, to the international watch up to the realization of the study reports and finally the delivery of the results to the clients.
  • You ensure the watch of international TV content. In liaison with the sales managers, you produce regular studies for your customers that you accompany in their reflections.
  • You propose the axes of studies and guarantee the analysis and the realization of the reports, in connection with the team.
  • You bring your expertise in content and markets during conferences. You participate in the communication of studies in connection with the communication department (publication, press releases, emailing and customer brochures).

Profile

  • Strong interest in international TV markets - actors, trends, formats, audiences.
  • Expert in the production of studies, synthesis and analysis of data.
  • Proposal strength and ability to speak in public.
  • Bilingual English (speaking and writing), fluency in other languages would be a plus.

Position based in the outskirts of Paris, in Levallois-Perret (92) - France, Metro station Pont de Levallois-Bécon (line 3).

Thank you to apply via the following address: gphelizon@mediametrie.fr


Senior Research Manager M/F – Full time position

Our Research department is currently seeking a Senior Research & Client Executive M/F for a full-time position.

  • In relation with the Head of Global Research & Content Strategy, you guarantee the production of various reports:
    - The first one on the annual panorama of TV consumption and audiovisual markets in more than 100 territories around the world (One TV Year in the World).
    - The second one about TV consumption of Young Adults as well as their new habits, in 10 key markets. You also take part on ad hoc studies for our clients. You coordinate the production of studies and ensure optimization and quality
  • You are responsible for the production of the reports from the relationship with the partners, the analysis and synthesis of the data, to the product of the report and its delivery to the clients.
  • You ensure daily commercial relations with our customers (chains, producers, distributors of programmes) to provide them with figures and analyzes. In relation with sales managers, you produce ad hoc studies for your customers and think about the optimization of our offers.
  • You propose the axes of studies and ensure the analysis and the realization of the reports. You bring your analytical expertise and are force of proposition for the optimization and the automation of the processes and analyzes.
  • You participate in the communication of studies in relation with marketing and commercial teams (publication, press releases, emailings and customer brochures).

Profile

  • Business / Engineer school
  • Excellent ease in handling numbers
  • Proficiency in advanced formulas in Excel
  • Strength of proposal, proactivity, ability to coordinate several projects simultaneously
  • Fluency in oral and written English

Thank you to apply via the following address: gphelizon@mediametrie.fr


Assistant Research Manager M/F – 6-months internship

Our Research department is currently seeking an Assistant Research Manager M/F for a 6-months internship.

Missions

Within Eurodata TV Worldwide and integrated into your team, you participate in all stages of the studies for major media accounts:

  • Putting in place the necessary production elements (questionnaires, sorting plan ...),
  • Monitoring of data production,
  • Data processing and analysis, synthesis,
  • Formatting deliverables for our clients

Profile

  • Student in last year of studies or doing a gap year, specialization Marketing,
  • An ease with numbers and good command of computer tools (Excel, PPT),
  • Good qualities of analysis and synthesis and sense of communication.

Thank you to apply via the following address: gaubry@mediametrie.fr

 
 
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