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ASI APAC television conference

du 12/05/2016 au 13/05/2016

The 2016 asi APAC Television Conference - Thursday 12th – Friday 13th May 2016 - InterContinental Singapore Hotel, Singapore

Television and video are expanding – across platforms, across screens, and particularly in the Asia-Pacific region. Increasingly it’s hard to tell where television ends and online video begins. What is clear is that ‘television’ is no longer a device – a TV set. It’s a vibrant cross-platform medium. Younger generations don’t necessarily differentiate between television and video content at all, whilst new media companies are investing unprecedented amounts in developing new television content. As a result we are living in what is being described as a ‘Platinum Age’ of television, an age in which high quality TV content is exploding. Meanwhile new forms of video advertising further enhance the attraction of video to advertisers, with addressable advertising delivered via programmatic planning and trading and Real Time Bidding.

Frédéric Vaulpré, Vice-President of Eurodata TV Worldwide will present: “Trends in TV viewing - global trends and regional preferences” - May 12, 11:00am

Frédéric Vaulpré – fvaulpre@eurodatatv.com

 

Click here for the conference agenda

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