M Insights
Each month, M Insights features an in-depth article drawing on Médiamétrie's research, analysis and expertise. It provides valuable perspectives on market trends and explores how media consumption habits are evolving across France.
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One Broadcast, Many Lives: How On-Demand Consumption Is Transforming the Media
For a long time, the success of an audiovisual program was measured at the time of its broadcast. Today, on-demand viewing is...
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Global Radio Audience Measurement: The Race Toward Hybridisation in the Global Audio Landscape
In a radio landscape transformed by new listening habits, Audience Measurement is more crucial than ever for broadcasters and...
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Conversational AI Is Gaining Momentum
Following a special report on young people and conversational AI, this new issue of M Insights > The Podcast takes stock of a...
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Morning Media Shows: A Strategic Audience Crossroads
Morning shows have emerged as a major strategic asset for the media. With their specialized programming, they attract massive—and...
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Milan-Cortina 2026: Record-Breaking Games for the French Team… and for Viewership
A Podcast + A Report : Everything You Need to Know About the 2026 Winter Olympics
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France’s Media Chronology System in the Age of Streaming
While the 2025 agreements revised the order in which movies are released, some operators are now challenging this system. Caught...
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Media chronology: a uniquely French phenomenon
Médiamétrie is expanding its M Insights collection. Alongside M Insights > The Feature—which offers a monthly in-depth article...
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Audio: Digital Consumption Driving Growth
Audio—whether it’s live radio, Podcasts, Streaming musical, audiobooks… —is undergoing a profound transformation, driven by the...
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People Aged 50–64: Heavy Consumers of Both Traditional and Digital Media
People aged 50–64 have mastered the art of hybridisation . They combine loyalty to live television with heavy consumption of...
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Audience Measurement is being enhanced by data and artificial intelligence
In a world where screens and media offerings are abundant, audience behaviors are becoming increasingly dispersed, and reflecting...
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NEW! M Insights > Let's get the Podcast started!
Let's take a closer look at video games for a data-driven analysis of a pastime that appeals to more than 40 million French people...
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Young People at the Forefront of the Conversational AI Revolution
M Insights, “The Report” is a monthly in-depth article based on the results of our studies, analyses, and expert insights to...
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Women's Sports: Will the Audience Show Up?
M Insights, Each month, the feature section includes a in-depth article based on the results of our studies, analyses, and...
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French Drama: Still the Leading Genre... and Now Master of Time
In line with the evolution of Médiamétrie’s brand universe, Audience le Mag is becoming M Insights, Le dossier. M Insights, Le...
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Cinema Across TV and SVOD: Favourite Genre Among Viewers?
In line with the evolution of Médiamétrie’s brand universe, Audience le Mag is becoming M Insights, Le dossier. M Insights, "Le...
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Major Global TV Trends for 2024–2025: A Balance of Tradition, Innovation, and Escapism
In line with the evolution of Médiamétrie’s brand universe, Audience le Mag is becoming M Insights, The Report.