Global Audio

Measurement of usage right across the audio universe
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How can we grasp new practices that span the entire audio universe?

The audio universe has grown considerably in recent years and encompasses an increasingly diverse scope: radio has broadened its boundaries with a richer offering; music has also developed its offer through the growth in streaming services. Not to mention the new players launching onto the audio market with original content, such as native podcasts and audiobooks. This rapidly expanding universe represents an opportunity for traditional stakeholders and other media such as pure players.

Global Audio measures usage right across the audio universe in France

  • Map the different offers in terms of usage
  • Define the different listening contexts (platforms, environments, listening times)
  • Identify the trade-offs between the different offerings
 
Global Audio est une étude online réalisée auprès d’un échantillon de 4 000 personnes âgées de 15 à 80 ans, interrogés sur leur consommation de radios en direct, de podcasts, de streaming musical, de livres audio et de musique personnelle.

Pour chaque offre - radio en direct, radio à la demande, podcasts natifs (hors radio), livres audio, streaming musical audio, streaming musical vidéo en fond sonore, musique personnelle :

  • Les usages (couvertures, profil des auditeurs et part du volume d’écoute)
  • Les contextes d’écoute (plateformes d’accès, localisation, situation et moment d’écoute)
Résultats publiés en avril de chaque année

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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