RateOnAir technology developed by Médiamétrie will be used by Kantar Media for television audience measurement outside the home in Norway.

TNS Gallup Norway (Kantar Media Group) will use the RateOnAir technology developed by Médiamétrie for the outside-the-home portion of its future benchmark television and video audience measurement in Norway.
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TNS Gallup Norway (Kantar Media Group) will use the RateOnAir technology developed by Médiamétrie for the outside-the-home portion of its future benchmark television and video audience measurement in Norway. The outside-the-home measurement will be based on a panel of 1,500 individuals who are continually equipped with a miniature RateOnAir audience meter. Based on watermarking, the audience meter recognises all of the panellists’ TV- and video-watching sessions throughout the day, with the ability to identify those that occur outside the home. Kantar Media chose this technology for its proposal (which was selected by Norway) to measure TV and video audiences, regardless of location, screen type or time of day, starting in 2018. In-home audiences will be measured using technology from Kantar Media.

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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