Emotion Measurement
How to analyse the emotions of cinemagoers during a film or its trailer
With increasing competition in the paid-for video field, it is a challenge to stand out and to tempt people to watch from the moment they see the trailer. To make a film stand out and make a lasting impression, it is paramount to have content that has strong emotional involvement to make an impact. It therefore becomes important to have indicators to measure a content's emotional engagement.
So much key information supports existing devices in terms of optimising editing, choosing how to create a video or even fine-tuning the marketing strategy or communication levers.
The Emotion Measurement study evaluates and qualifies the emotions of viewers.
- Verify viewers' level of attention and its evolution
- Validate the real presence of emotions, the moment of their arrival, their level, their type
- Confirm the strongest moments and the triggering elements
- Cross-check the measured emotion with the one that was stated, validating the expressed intentions
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L’étude Mesure des Emotions est menée auprès d’une cible de spectateurs âgés de 18 ans et concerne les contenus tels que les films, séries, programmes TV, bandes-annonces, publicités. Elle est menée en trois temps :
Pour mettre en œuvre cette initiative, Médiamétrie fait appel à Datakalab, start-up française spécialiste de la quantification des réactions du visage. Datakalab utilise le Deep Learning (IA) pour mesurer l’attention et l’émotion des spectateurs qui sont filmés par leur webcam ou des caméras en salle. |
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4 indicateurs clés ont été construits en partenariat avec Datakalab : l’attention, la présence d’émotions, l’émotion positive et l’émotion divergente. |
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Etude et dispositifs sur mesure :
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